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Diwan Hub came to me on the eve of their exciting launch. The very first every coworking space in Bahrain.
As pioneers, they wanted a tone of voice to match and website copy that would appeal to their new community of go-getters.
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I worked on copy that was concise, clear and with just the right amount of personality in all the right places.
We talk about features, services and price plans with clarity, while having a bit of fun in the headlines. I filled the copy with bold, dynamic and energetic words to reflect the vibe of the organisation and get those first coworkers through the doors.
Time to find your voice?
Ready for more?
What?
Web copy
Who?
A law firm
Why?
To explain their services and share their winning personality
What?
Monthly copy and content support
Who?
A non-profit targeting sexual harassment and gender inequality with training and consultancy services
Why?
To promote services, build authority and share their message
What?
Web copy
Who?
A luxury holiday home directory
Why?
To explain the process and inspire bookings
What?
Web copy
Who?
A freelance translator
Why?
To share her passion and skill with potential clients
What?
Web copy
Who?
A freelance translator
Why?
To explain her services and pitch her approach
What?
Web copy, content, tone of voice
Who?
A sustainable fashion marketplace
Why?
To launch the brand and attract a loyal following
What?
Blog posts
Who?
A digital marketing tool for ecommerce businesses
Why?
To build customer relationships and promote the tool
What?
Web copy
Who?
Creative collective for artists and artisans
Why?
To launch the collective and explain its mission
What?
Blog posts
Who?
A women-run payroll software company
Why?
To boost site traffic and client enquiries
What?
Web copy
Who?
A graphic designer
Why?
To infuse the website with her vibrant personality
What?
Web copy
Who?
A holiday let management company
Why?
To create trust by conveying luxury
What?
Web copy
Who?
A sustainable lingerie brand
Why?
To boost SEO and stand out from competitors
What?
Tone of voice and web copy
Who?
A makeup brand
Why?
To freshen up their voice and expand their target audience
What?
Brand identity
Who?
An artist’s studio
Why?
To create a coherent voice for the brand’s exciting future
What?
Tone of voice and web copy
Who?
A Scandi eco cleaning brand
Why?
To resonate with new customers and build brand reputation
What?
Email marketing and blog posts
Who?
Dove Hair and Beauty
Why?
To attract opens and clicks, boost SEO and give readers useful tips
What?
Tone of voice, catalogue and web copy
Who?
A Californian jewellery brand
Why?
To modernise the brand and appeal to a younger customer
What?
Tone of voice and web copy
Who?
A family home builder
Why?
To standout and honour their roots