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Sure, I’m a little biased, but I’d argue that every business – big, small, online, offline, product, service, old, new – should have a voice. Here’s why.

The art of saying what you really mean

As a writer, I edit other people’s writing all the time. And yes, there are times where I edit writing that is truly truly terrible. And the bar is pretty low here. When I say terrible, I mean it’s hard to understand, it’s a slog to read and you come away not really understanding what you just read. But it’s really not as common as you’d think.

How to use AI without losing your soul

AI is here and there’s not much we can do about it. But how can we use the tool to improve efficiency while protecting our brand values? Here are my thoughts.

Luxury is a feeling: how to make your copy feel expensive

When the spend is big, the words need to work extra hard to earn their keep. And just because people have cash, it’s a mistake to assume they part with it easily. We still need to work our copy socks off filling every word with value, context and vision.

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