Brand copy and tone of voice
Hello, I’m Sally Fox - Brand copywriter and tone of voice strategist
{What would you like to do? 👇}
📩 sally@lumenandfox.com
{What would you like to do? 👇}
📩 sally@lumenandfox.com
As a writer, I edit other people’s writing all the time. And yes, there are times where I edit writing that is truly truly terrible. And the bar is pretty low here. When I say terrible, I mean it’s hard to understand, it’s a slog to read and you come away not really understanding what you just read. But it’s really not as common as you’d think.
AI is here and there’s not much we can do about it. But how can we use the tool to improve efficiency while protecting our brand values? Here are my thoughts.
When the spend is big, the words need to work extra hard to earn their keep. And just because people have cash, it’s a mistake to assume they part with it easily. We still need to work our copy socks off filling every word with value, context and vision.
As part of my work on brand messaging, I often help businesses draft their brand values: the principles that guide how a company moves through the world, from how it hires staff to how it treats its customers.
I think a question not enough businesses are asking is: “Does our use of AI align with our brand values?”
A confusing website is a silent conversion killer. If your website is bad, your potential customer will leave. If it’s confusing, they’ll come away knowing less than when they arrived. Find out if your website is more confuddling than a spin in a washing machine, then how to fix it.
You might have noticed it too. Personality in copy is feeling a bit thin on the ground these days. No matter who’s writing, it’s all starting to feel a bit beige. Here’s my take on the AI-ification of the internet and why you should resist.
We each have a tone of voice, a unique fingerprint of how we write. The trouble is when it comes time to get someone else to write for your business. How do you help them to recreate what makes you you? Here are my top tips.
Most of us have had a chance for a good nose around what generative AI can do. And many of us are beginning to notice that its copy skills aren’t all they’re cracked up to be. AI copy not converting? Here’s why.
Often, debate around copy comes down to choosing between clarity and creativity. Find out how to end the battle and layer your clarity and creativity effectively.
Most of the time you’ll find me working directly with clients, whipping up their words into a beautiful whirl that helps achieve their goals. But sometimes I hear from brilliant agencies who need an extra hand with their writing for a day or more. Enter, my occasional role as a freelance copywriter for agencies
Your website should be converting, not just existing.
This article walks you through how a web copy audit identifies the hidden issues holding your site back and the changes that help turn visitors into paying clients.
Maybe you’re considering tone of voice for your organisation. Or perhaps you work in marketing and use tone of voice guides on the regular. This one’s for you.
Your ultimate guide to how to get the most out of a tone of voice guide and hit the copy bullseye first time.
Are you being mugged off hiring someone to write for you when you could get it for free off ChatGPT? Is what ChatGPT produces any good? Here’s my five cents.
A quick and easy way to make your writing feel more you and create a bond between your brand and your audience.
If you’re the person in charge of signing off copy for your organisation, I bet you wish you could make it faster. Here are my top tips.
If you’ve read my stuff before, you’ve probably seen me banging on about ‘brand’. Who your brand is. How they sound . And how you can write better for your brand. But brand is a bit of a weird word. And you might be sat there thinking: “What is a brand? Am I a brand? Is this even for me?” Here’s the answer.
A tone of voice audit can help your brand codify what’s already working, solve copy problems or seize brand opportunities. Find out how.
Sure, I’m a little biased, but I’d argue that every business – big, small, online, offline, product, service, old, new – should have a voice. Here’s why.