How can I turn my web copy from crap to converting right now?

One of the first questions I ask you as a potential client is: “How do your customers or clients find you?” The yoga teacher who picks up new students through the studios she teaches at. The doula who finds clients on Instagram. The small tech business meeting hot leads on LinkedIn. And the home builder who scouts their dream clients at in-person events. But more than ever, a company’s website is a big puzzle piece in the client or customer acquisition process. Maybe it’s the first step: your customer finds your website when scanning the internet for a solution to their problem. Or maybe it’s further down the line: they’ve heard of your brand and now they want to check you out before they take the next step.

Trouble is, if the words on your website aren’t right, it’s like a broken link in the chain. The rest of the cogs won’t turn if this one isn’t well oiled and running smoothly. You might have a gorgeous design and stunning photos, but the words really matter. It’s the copy that paints the clearest picture of who you are and what you’re about.

And if I could write this blog post and tell you what to fix and how to fix it, trust me I would. But the reasons why your copy isn’t working will be different to the reasons why another business’s copy isn’t working. Maybe it doesn’t stand apart enough from your competitor. Maybe what you do or the value of what you do doesn’t come through clearly enough. Maybe your customer doesn’t understand your offer is for them. Maybe you’re missing vital information that’s preventing people from clicking the ‘Buy’ button. Maybe there’s way too much copy. Or way too little. Or it could be something else entirely.

In the dream scenario, you’d get a copywriter in to do the whole thing for you while you focused on the stuff you love to do. But money’s tight, you’re just getting started and have you seen the price of electricity lately? So, you’re writing your own copy and that can’t change for now. And listen, that’s okay. You can get absolutely cracking results writing your own copy; I’ve seen it happen.

So, you’re ready to make some changes to get your words working. But there’s a problem. You don’t have time to test all these different eventualities to find the copy that works. You need to be making sales and bringing in clients like yesterday. I hear ya. That’s why I created my web copy workup.

It’s a more affordable way to get my eyes on your copy and give it the strategic zhuzh it needs to pull its weight. It’s for when you’re quite happy doing the writing yourself, or that’s what budget allows at the mo, but you want a little voice in your ear telling you you’re on the right track. You might fancy a blast of fresh ideas and an injection of enthusiasm. Or maybe just some straight-talking advice and down-to-earth tips. Maybe you’re drowning in ideas and you need help finding a way through the jumble. Maybe you just need to know once and for all, is that creative headline cramping your conversions or is your ‘About’ page a few paragraphs too long?

Not only have I written, edited and audited hundreds of websites that work, I’ve also started my own copywriting business from scratch and gain around a third of my work via my website. I’ve written web copy that caused an independent lingerie brand to pause orders due to demand. I’ve written web copy that increased initial enquiries by a third. And I’ve written web copy that became the cornerstone of a strong and consistent brand voice. And I bring all of that juicy goodness to your audit in spades.

To get started, you’ll pick four pages of your website for me to review. Then you crack on with your to-do list while I get to work. When I’m done, you’ll get a crystal-clear list of exactly what needs work. I show you not just the edits, but the strategic ‘why’ behind every change. Even better, if you let me know how much time you have each week, I’ll create a handy roadmap for you so that you get the stuff that will make the biggest difference done first. As well as suggested tweaks and edits, I’ll even write snippets of copy for you to lift and use on your site if you like them. Your audit comes with a handy video walk-through that you can watch again and again. And we’ll schedule in a call for you to ask any questions, follow up on any action points and show me anything new you’ve written.

And because time is money, people, this is a fast turnaround service. Within a week of booking in, you’ll have your plan of action in hand and ready to go.

Post audit, clients like you have seen their conversions boom, felt way more confident expressing their brand personality and been proud to send folks to their website at long last.

Find out more about how the website audit works and book your slot.