Check out this everything but the kitchen sink email apology compared with a simple tweet to learn the dos and don’ts of saying sorry.

Believe it or not the tense you choose (present, past, future) can have a huge impact on the success of your sales page. Find out how here.

It’s easy to know the safe middle ground of your tone of voice. But what are the limits. Can you use humour? Can you use slang? What about a swear? Learn from this real-life example to find the limits of your brand’s tone of voice.

Long sentences make your writing harder to read. If you string too many together in a row your poor reader will just give up. Here are some quick tips to write shorter sentences.

Find out how to stop the scroll with a bit of clever word choice.

Actionable tips and takeaways to make your cold emails impossible to ignore.

Learn from a fellow small business how to write an About page that pops with personality and fizzes with fun.

We talk a lot about customer pain points in marketing. But should we be amping them up or downplaying them, making them seem more manageable? Let’s explore with real-life examples.

There’s one thing that instantly turns an okay-ish piece of writing into one that hits the nail on the head. Structure. Follow my five simple steps to take your content from tangled to coherent.

I won’t lie, I hated this brand’s copy when I first saw it. What the hell are “flattering style solutions”?

As a brand or business, there’s so much to learn from your competition. Find out how to do competitor analysis and what to do with what you learn.

Did I tell you about the time I nearly puked up my porridge opening an email from Ryanair? 

And no, it wasn’t about their tiny seats, miserly baggage policy or booking process that makes you feel like you’re competing on Gladiators.

Find out why I found their email so nauseating and how to make sure you avoid turning your customers’ stomachs while selling your stuff.

Should you bring customer voice or competitor research into tone of voice development? My thoughts? Our brands don’t exist in a vacuum, so why create like they do? Check out my reasoning with some fun copy examples along the way.

Understanding the problem you solve for your customer and addressing those pain points will make your copywriting stronger. Here’s how.

If you’ve ever wondered what goes down in a tone of voice project, this blog post is for you. Discover the five stages of a tone of voice project and how they contribute to a strong result.

To find your ideal customers, you need to stand out. One great way to stand out is to stand for something. Check out my tips for voicing your opinion in your copy, with a handy real life example.

Storytelling is one of those marketing buzzwords you hear all the time. Find out what it actually means and how you can use it to make your copy better.

Finding your voice means having the confidence to express opinions, even if they go against the grain. Inspired by an olive oil ad, learn to stand out by taking a stand.

Opening lines are essential to getting your readers to read your stuff. And where better to pick up ideas for brilliant hooks than our favourite novels? Steal their tricks and make your hooks irresistible.

Discover the most common mistakes I see in B2B tone of voice and how you can fix them. Including real-life copy examples from real-life brands with my suggested edits.