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Mind your language
Blog posts
{ Thoughts, tips and tidbits from the world of brand copywriting. }
Everything you need to know about the Green Claims Code to protect your business in 2024
The governmentβs Competition and Markets Authority recently introduced the Green Claims Code to clamp down on false or misleading environmental claims. Find out what it means for your business and how you can follow the Code.
How to align your tone of voice with your brand values
Rather than letting your brand values gather dust, why not use them to shape and inform your brandβs tone of voice?
The best examples of sustainability copywriting to inspire your own purpose paragraphs
If you run a sustainable business or have an element of sustainability to your business, youβre going to want to write about your values. The trouble is sustainability copywriting isnβt easy. So, here are my top tips for hitting the right note with your purpose paragraphs.
What is ethical marketing and how do you do it? (With examples)
Marketing has a bit of a reputation for being sleazy and pushy. But as businesses, itβs also essential to our survival. Luckily, thereβs a way to do it without burying your values.
How many of these have you seen in the wild?
How to spot when it's time for change in your business
When you run your own business, the best part is that you call the shots. You get to decide when you work, who you work for and how youβre going to run things. The worst part? You call the shots. When things feel off, when the work isnβt flooding in, when youβve lost your motivation, youβre the one who has to roll their sleeves up and fix it. So Iβve put together this checklist to help you recognise when itβs time for change in your business.
How to write for your sustainable fashion brand (with practical exercises)
As a sustainable fashion brand, your copy has a lot of heavy lifting to do. Talking about your ethical and sustainable values, keeping greenwashing at bay, encouraging your customers to buy, all while letting your brandβs personality shine. Here are my top tips for improving the copy for your sustainable fashion brand.
Where to learn more about sustainability
Over the years writing about sustainability, Iβve stumbled across or been recommended a tonne of brilliant resources. Itβs a topic thatβs always shifting and changing, so staying in the know is essential for me and my clients. Here, I share my favourite resources with you.
How the stories we tell can help change the world
What we say matters. Before you publish your next newsletter, blog post or tweet, ask yourself which deep narratives youβre supporting and how you can use the stories you tell to advocate for a fairer future.
Why work with a sustainability copywriter
If youβre a business and youβre thinking of working with a copywriter, it may be that a sustainable copywriter is on your list. Here, I make the case for working with a sustainable copywriter (full disclosure: because I am one).
How to close the gender pay gap
The UK gender pay gap means that for every Β£1 a man puts in the bank, women get just Β£0.82. Hereβs how you can help close the gap in your industry.
Why I turned tracking off on my newsletter
Most of the emails you receive β whether from a small business or a corporate behemoth β track your interaction with them. I recently decided to turn off tracking on my email newsletter. Find out why I did it and how it went down.
What you can do to make your freelance business more sustainable
You recycle, try to eat less meat and watch news items about the climate with concern. But how can you make a difference as a freelancer or small business? This handy beginners guide will help you take your first steps to running a business with a positive impact.
Everything you need to know about planting trees for your business
Affordable, quick and quantifiable, itβs easy to see why so many small businesses looking to do good turn to tree planting. Here, I give you the lowdown on planting trees for your business from the folk doing their bit to give back.
Everything you need to know about greenwashing and how to avoid it
As more consumers choose to shop ethically and sustainably, we as brands, copywriters and marketers have a golden opportunity to earn their trust and loyalty. How? By communicating our values and goals with simplicity and honesty.
Iβm Sally, the desk plant killer behind Lumen & Fox π
I do brand voice and copywriting for big-hearted businesses.
That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether itβs copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.
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