The government’s Competition and Markets Authority recently introduced the Green Claims Code to clamp down on false or misleading environmental claims. Find out what it means for your business and how you can follow the Code.
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Rather than letting your brand values gather dust, why not use them to shape and inform your brand’s tone of voice?
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If you run a sustainable business or have an element of sustainability to your business, you’re going to want to write about your values. The trouble is sustainability copywriting isn’t easy. So, here are my top tips for hitting the right note with your purpose paragraphs.
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Marketing has a bit of a reputation for being sleazy and pushy. But as businesses, it’s also essential to our survival. Luckily, there’s a way to do it without burying your values.
How many of these have you seen in the wild?
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When you run your own business, the best part is that you call the shots. You get to decide when you work, who you work for and how you’re going to run things. The worst part? You call the shots. When things feel off, when the work isn’t flooding in, when you’ve lost your motivation, you’re the one who has to roll their sleeves up and fix it. So I’ve put together this checklist to help you recognise when it’s time for change in your business.
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As a sustainable fashion brand, your copy has a lot of heavy lifting to do. Talking about your ethical and sustainable values, keeping greenwashing at bay, encouraging your customers to buy, all while letting your brand’s personality shine. Here are my top tips for improving the copy for your sustainable fashion brand.
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Over the years writing about sustainability, I’ve stumbled across or been recommended a tonne of brilliant resources. It’s a topic that’s always shifting and changing, so staying in the know is essential for me and my clients. Here, I share my favourite resources with you.
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What we say matters. Before you publish your next newsletter, blog post or tweet, ask yourself which deep narratives you’re supporting and how you can use the stories you tell to advocate for a fairer future.
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If you’re a business and you’re thinking of working with a copywriter, it may be that a sustainable copywriter is on your list. Here, I make the case for working with a sustainable copywriter (full disclosure: because I am one).
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The UK gender pay gap means that for every £1 a man puts in the bank, women get just £0.82. Here’s how you can help close the gap in your industry.
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Most of the emails you receive – whether from a small business or a corporate behemoth – track your interaction with them. I recently decided to turn off tracking on my email newsletter. Find out why I did it and how it went down.
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You recycle, try to eat less meat and watch news items about the climate with concern. But how can you make a difference as a freelancer or small business? This handy beginners guide will help you take your first steps to running a business with a positive impact.
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Affordable, quick and quantifiable, it’s easy to see why so many small businesses looking to do good turn to tree planting. Here, I give you the lowdown on planting trees for your business from the folk doing their bit to give back.
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As more consumers choose to shop ethically and sustainably, we as brands, copywriters and marketers have a golden opportunity to earn their trust and loyalty. How? By communicating our values and goals with simplicity and honesty.
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