As a brand or business, there’s so much to learn from your competition. Find out how to do competitor analysis and what to do with what you learn.
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Learn how to name your new product, service, course or programme something original, memorable and catchy by learning from one of the greats: Bluetooth.
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This tube ad from Bubble ticks all the boxes. It’s unusual, fun, ethical and a little bit silly. Find out how you could steal some of that messaging magic for your brand.
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At some point your business will change. You might cultivate a new target customer, expand into new categories or markets, shake up your pricing, or update your visuals or words. But it isn’t always easy. So, when change is on the cards, what can you do to guide your customers to the other side with confidence?
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Brand values are the beliefs that guide how you run your business. But why do you need them, how do you get them and what do good ones look like? Let’s find out.
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When it comes to copy, sometimes, you know exactly what you need. Maybe it’s words for your website or the packaging for your latest product. But sometimes, you’re in need of something less defined. That’s where brand messaging comes in. The trouble is we strategists and marketers have lots of confusing words for the different tools and we don’t always agree on what these words mean and what the tools do. Here, I’ve given explanations, practical uses and real-life examples for each, as well as hints to help you write your own, if you like.
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When you run your own business, the best part is that you call the shots. You get to decide when you work, who you work for and how you’re going to run things. The worst part? You call the shots. When things feel off, when the work isn’t flooding in, when you’ve lost your motivation, you’re the one who has to roll their sleeves up and fix it. So I’ve put together this checklist to help you recognise when it’s time for change in your business.
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As beauty brands, it can feel hypocritical to pedal products that ‘fix’ supposed ‘flaws’ while being age positive and body positive. How do you tell people they’re perfect as they are, while also suggesting they buy your face serum? Here I offer five ways to market your beauty brand with authenticity.
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What we say matters. Before you publish your next newsletter, blog post or tweet, ask yourself which deep narratives you’re supporting and how you can use the stories you tell to advocate for a fairer future.
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