Work

{ Mighty fine stories }

Welcome to my freelance copywriter portfolio

Here you’ll find some of my most recent bylines and projects.

Click on an image to read about the work and see the end result.

If you can’t find what you’re looking for, send me an email and I’ll hit the archives to find a writing sample to suit your needs.

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Latest and most-loved

Case Studies

Plume Ltd

What?
Web copy

Who?
A law firm

Why?
To explain their services and share their winning personality

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Outlier Technology

Outlier Technology

What?
Web copy and content

Who?
A tech consultancy

Why?
To attract new business

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ICENA

What?
Monthly copy and content support

Who?
A non-profit targeting sexual harassment and gender inequality with training and consultancy services

Why?
To promote services, build authority and share their message

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Humanava

What?
Web copy

Who?
An education platform

Why?
To inspire and encourage sign-ups

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Jott Studio

What?
Web copy

Who?
A sustainable furniture maker

Why?
To build credibility and trust

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Luva Huva

What?
Web copy

Who?
A sustainable lingerie brand

Why?
To boost SEO and stand out from competitors

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Jerome Alexander

Jerome Alexander

What?
Tone of voice and web copy

Who?
A makeup brand

Why?
To freshen up their voice and expand their target audience

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Lily Faith

What?
Brand identity

Who?
An artist’s studio

Why?
To create a coherent voice for the brand’s exciting future

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QLEANTAB

What?
Tone of voice and web copy

Who?
A Scandi eco cleaning brand

Why?
To resonate with new customers and build brand reputation

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Dove

What?
Email marketing and blog posts

Who?
Dove Hair and Beauty

Why?
To attract opens and clicks, boost SEO and give readers useful tips

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Holly Yashi

What?
Tone of voice, catalogue and web copy

Who?
A Californian jewellery brand

Why?
To modernise the brand and appeal to a younger customer

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Anwyl Homes

What?
Tone of voice and web copy

Who?
A family home builder

Why?
To standout and honour their roots

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Bylines

What does the future hold for Borneo’s Bajau Laut? for Unsustainable Magazine

How to use emoji in email for Sendinblue

Fast fashion burnout to freelance writer for Disgraceful Magazine

Climate confidential for Freelancer Magazine

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Got a project

in mind?