Dove
“It was a pleasure working with Sally! She delivered everything as asked, and within the time frame given. I really appreciated the efficiency in her way of working, as well as just being a lovely partner to check in with.”
— NISHA MCELWEE - GLOBAL DIGITAL MANAGER AT DOVE HAIR
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In Summer 2020, Dove wanted to build brand awareness and engagement for their new range of self-tan body mousses.
In the midst of the 2020 Covid crisis, they wanted to present a positive outlook and encourage customers to feel upbeat and confident as they indulged in some self-care.
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As their freelance beauty copywriter, I delivered several different subject lines for the brand to A/B test as well as compelling in-email copy.
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In Spring 2021, Dove got in touch again. This time I delivered a set of blog posts on common hair complaints in the brand’s signature upbeat tone of voice.
Six of those posts now appear on Google’s first page. One is in the top three and one sits in first place.
