Beauty copywriter
{Find your fans, convert interest to sales and build a name for yourself}
Are you the founder of a beauty brand?
Or do you do the marketing for one?
You might be a one-woman organisation, a multinational cruelty-free skincare brand or an independent hair salon.
Are you ready to find your fans, convert interest to sales or build a name for yourself? Do you want to talk about your origin story or values in a way that feels credible, authentic and clear?
I can help.
Why hire a beauty copywriter?
A freelance beauty copywriter is someone who writes the words that matter for beauty businesses, helping you establish or strengthen your brand personality, build a loyal customer base and make an impact.
Brand Messaging
Guarantee consistent, considered communication across platforms with brand messaging: a toolbox full of useful copy to reach for every time you write.
Tone of Voice
Define your brand’s unique personality and develop a memorable brand voice for consistent communication and genuine connection.
Web Copy
Tell your story, promote your product or explain your service with creative copywriting for your website.
How I’ll help
Experienced
I started out my professional career as a fast-fashion buyer. (I know, right?) It means I know the fashion and beauty market and its customers inside out.
Trusted
I’ve worked with clients including a zero-waste deodorant startup, an award-winning British skincare brand and a trailblazing British curl care brand. I’ve also written for big names like Dove Beauty and TRESemme.
Genuine
How you communicate to your customers matters. And I’ll help you do so with integrity and heart.
[Happy clients]
“It was a pleasure working with Sally”
It was a pleasure working with Sally! She delivered everything as asked, and within the time frame given. I really appreciated the efficiency in her way of working, as well as just being a lovely partner to check in with.
- Nisha McElwee - Global Assist Digital Manager - Dove
[What can you expect to walk away with when you work with me?]
Results
Uncover or strengthen your unique personality to stand out in a crowded market
Express yourself, your story and your values with clarity
Build your customer base
Demonstrate the value of your products
Get more eyes and ears on your brand
Projects they loved
[Happy clients]
“Couldn’t recommend her more”
I started working with Sally earlier this year, couldn't recommend her more! Sally is very professional and delivers exceptional work. So far, we worked together on a project for a beauty brand, she helped us define our brand tone of voice guidelines, helped us name some products, and wrote new copy for all product pages on the website. Sally has a very well defined working structure and provides clear guidelines along the way, which is super helpful. To create our brand tone of voice guidelines, she conducted several workshops and interviews with several team members, analysed customer feedback, studied the brand and its products. When it comes to copy delivery, she is experienced in receiving SEO briefs, incorporates all required keywords in the copy, and 99% of the time her copy deliverables didn't require any edits.
- Diana Tavares - Digital Marketing Manager - Jerome Alexander
