🎯
Rory Skin came to me as an exciting new skincare brand on the brink of huge success.
Their founder, Jack, hired me as their beauty copywriter to overhaul their website copy and put the brand’s cool and minimal personality into words.
✏️
We created copy that delivered on cool, whilst also building trust and giving the customer the lowdown on how awesome these products are.
💡
As we finished the project, Jack gave me the exciting news that they had raised the capital to move on to the next stage of building their business.
Time to find your voice?
Ready for more?
What?
Social media posts
Who?
A haircare brand
Why?
To attract new customers with educational, aspirational content
What?
Web copy
Who?
A gender-neutral skincare brand
Why?
To pitch their products at their young, cool demographic
What?
Tone of voice
Who?
A luxury Scottish skincare brand
Why?
To uplift customers and promote age positivity
What?
Web copy
Who?
A sustainable and inclusive Toronto hair salon
Why?
To share their ethos and values with like-minded customers
What?
Blog posts
Who?
International haircare brand
Why?
To boost SEO and promote at-home product range
What?
Tone of voice and web copy
Who?
A makeup brand
Why?
To freshen up their voice and expand their target audience
What?
Email marketing and blog posts
Who?
Dove Hair and Beauty
Why?
To attract opens and clicks, boost SEO and give readers useful tips
What?
Tone of voice
Who?
A high-end sustainable deodorant brand
Why?
To talk about sustainability in a fresh way