LYNX
LYNX wanted to build brand awareness and engagement for their iconic Christmas gift set.
They wanted to present a positive outlook and encourage customers to celebrate in the distinctive LYNX tone of voice.
The brand is known for not taking itself too seriously, for having a fun and slightly tongue-in-cheek approach to promoting their products.
As their beauty copywriter, I delivered fun and punchy on-brand copy as well as several different subject lines for the brand to A/B test .
