LYNX wanted to build brand awareness and engagement for their iconic Christmas gift set.
They wanted to present a positive outlook and encourage customers to celebrate in the distinctive LYNX tone of voice.
The brand is known for not taking itself too seriously, for having a fun and slightly tongue-in-cheek approach to promoting their products.
As their beauty copywriter, I delivered fun and punchy on-brand copy as well as several different subject lines for the brand to A/B test .
Time to big up your brand?
Ready for more?
What?
Social media posts
Who?
A haircare brand
Why?
To attract new customers with educational, aspirational content
What?
Web copy
Who?
A gender-neutral skincare brand
Why?
To pitch their products at their young, cool demographic
What?
Tone of voice
Who?
A luxury Scottish skincare brand
Why?
To uplift customers and promote age positivity
What?
Web copy
Who?
A sustainable and inclusive Toronto hair salon
Why?
To share their ethos and values with like-minded customers
What?
Blog posts
Who?
International haircare brand
Why?
To boost SEO and promote at-home product range
What?
Tone of voice and web copy
Who?
A makeup brand
Why?
To freshen up their voice and expand their target audience
What?
Email marketing and blog posts
Who?
Dove Hair and Beauty
Why?
To attract opens and clicks, boost SEO and give readers useful tips
What?
Tone of voice
Who?
A high-end sustainable deodorant brand
Why?
To talk about sustainability in a fresh way