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At the peak of the UK’s first Covid lockdown, haircare brand TRESemme wanted to promote their range as a professional and affordable at-home haircare option.
They hired me as their freelance beauty copywriter and asked me to write a set of blog posts to rank for target keywords and drive traffic to their site.
The articles were based around interviews with pop star Alesha Dixon and balanced easy-to-follow tips with product promotion.
I seamlessly coordinated quotes, practical tips and SEO keywords to create fun and factual articles that matched TRESemme’s tone of voice.
Time to express yourself?
Ready for more?
What?
Social media posts
Who?
A haircare brand
Why?
To attract new customers with educational, aspirational content
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Web copy
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Tone of voice
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A sustainable and inclusive Toronto hair salon
Why?
To share their ethos and values with like-minded customers
What?
Blog posts
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International haircare brand
Why?
To boost SEO and promote at-home product range
What?
Tone of voice and web copy
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A makeup brand
Why?
To freshen up their voice and expand their target audience
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Email marketing and blog posts
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Dove Hair and Beauty
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To attract opens and clicks, boost SEO and give readers useful tips
What?
Tone of voice
Who?
A high-end sustainable deodorant brand
Why?
To talk about sustainability in a fresh way