Payslip
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Aoife from Payslip approached me to write blog posts for this women-run payroll software firm.
They needed regular, well-researched content to demonstrate their expertise and boost their site’s search engine ranking.
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I delivered more than 25 B2B blog posts covering topics from technology to HR management.
From one-sentence briefs, I developed thorough, engaging and original articles. The tone of voice was clear, professional and never stuffy.
My process involved conducting lengthy research, seeking out useful, verified facts and statistics and structuring a watertight argument. Each article had a set of target keywords which I took care to weave into the content in a way that felt natural and seamless.
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With the help of my posts, Payslip doubled their monthly site visits and went from ranking in position one to three for 38 keywords to over 130.
“Sally is an excellent content writer. Sally wrote over 25 articles for our B2B blog covering various tech and industry topics. Every article she wrote ranked highly for SEO purposes but was also succinct, informative and told a story. I would certainly recommend Sally as a content writer, she is efficient, professional and met every deadline.”
— AOIFE FLYNN - PAYSLIP
