Outlier Technology
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Outlier Technology is a business that helps organisations make the most of their tech.
Founder David was midway through a brand re-do when he got in touch.
He wanted on-brand copy to attract new clients and support business growth by kick-starting strong relationships.
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In person, David is straight-talking but reassuring. And it’s what his clients love about working with him.
I listened carefully to what David said and how he said it so that I could replicate not only his turns of phrase but his manner and approach in the copy. We managed to create a seamless link between the person you meet on his web pages and the person you meet when you jump on a call with him. There’s interesting, colloquial turns of phrase that are pure David, as well as concision and clarity that his busy clients will appreciate.
David had existing brand work which I was able to weave into his copy for consistency.
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When I sent him over his first drafts, David said “It’s great. I really like it. Really cool.”
We expanded the project to cover manifesto pieces and case studies that really sell what he can offer.
