When to partner with a freelance copywriter for agencies

Most of the time you’ll find me working directly with clients, whipping up their words into a beautiful whirl that helps achieve their goals. But sometimes I hear from brilliant agencies who need an extra hand with their writing for a day or more. Enter, my occasional role as a freelance copywriter for agencies.

Here are a few reasons why agencies like yours give me a call and bring me on board.

To boost your capacity

I’ve had a few snowed-under agencies call me up in a pickle and ask me to sign on for a day or more to clear the backlog and get some copy to clients on deadline. That might mean I spend the morning writing about worming treatments for dogs and the afternoon writing taglines for a new car. And that’s A okay with me. Book me for a day and send me your to-do list.

The best part is if your roster is looking a little quiet next month, you won’t be paying me to twiddle my thumbs. I’m only there (and therefore costing you money) as and when you need me. Hello profit.

To add a tool to your belt

Your dream client gets in touch. It’s a curly hair care brand. Only they’re insisting your biggest rival has a curly hair care specialist on the team and are threatening to go the other way unless you have the same. Luckily, you have my number and can bring my specialisms to your team in a flash.

Or maybe you’ve signed up to a messaging project and the client wants tone of voice (TOV) as well. Only you don’t have a TOV specialist on staff. Again, let me jump on board and give your client the best service they could hope for. I’ve got my own established methodology including workshop plans, project structures and processes to get an outstanding final result.

Find out who I’ve written for in the past.

To offer an outsider’s view

Sometimes when you’re all sitting around the same bank of desks, drinking the same tea all day, it’s easy to fall into a bit of an echo chamber. You’re juggling tons of clients, mountains of deadlines and miles of competing priorities. Perhaps you sometimes find yourselves wondering: “Is this line even good or are we just exhausted?” That’s when you need an external pair of eyes.

I’ll come in fresh, before you send anything off to your client, to look over what’s happened so far and offer my take. With no other clients, priorities or politics on my plate, I’ll bring the clarity and sometimes the creative breath of fresh air that a project needs to lift it off the ground and make it soar.

To clear a blockage

Sometimes a brief just stops you dead in your tracks. You’ve passed it around the business, even popped it into Chat GPT. But absolutely nothing is coming to you. The deadline is approaching. Even your most creative writers are stumped. I got you.

Let me jump in and shake things up. It might not be the answer off the bat but it’ll be a fresh way of looking at things, a few new questions to ask, an angle you hadn’t thought of. Sometimes it just needs a newbie in the group, a shakeup of the familiar dynamic and a fresh head to give a brief the boost it needs to get moving.

If you’d like to chat more about getting me on your books, I’d love to hear from you.