If you’ve read my stuff before, you’ve probably seen me banging on about ‘brand’. Who your brand is. How they sound . And how you can write better for your brand. But brand is a bit of a weird word. And you might be sat there thinking: “What is a brand? Am I a brand? Is this even for me?” Here’s the answer.

As a copywriter, you can bet your last euro that I’m going to advocate pretty hard for the importance of great copy, messaging and tone of voice. But I’d be lying if I said that every single business needs to invest in copy at every stage in their journey. Here are some times you don’t need a copywriter.

Oh no! Here comes another tepid take on AI! Why you shouldn’t get AI to do your writing for you. (And it’s not for the reason you think.)

Actionable tips and takeaways to make your cold emails impossible to ignore.

Learn from a fellow small business how to write an About page that pops with personality and fizzes with fun.

Rather than letting  your brand values gather dust, why not use them to shape and inform your brand’s tone of voice?

The time will come in most freelancers’ lives when for whatever reason, for a week, a month or perhaps longer, the phone just stops ringing. Here’s how to weather your freelance dry spell and come out on top.

As you may know, I’m all about work-life balance and freelancing to have a more well-rounded existence. Part of that is nailing down processes to make the best use of your time. Stay focused and cover all bases with this list of essential tasks to run a successful freelance business.

When you run your own business, the best part is that you call the shots. You get to decide when you work, who you work for and how you’re going to run things. The worst part? You call the shots. When things feel off, when the work isn’t flooding in, when you’ve lost your motivation, you’re the one who has to roll their sleeves up and fix it. So I’ve put together this checklist to help you recognise when it’s time for change in your business.

In an age that values speed and immediacy, what if we could get into the habit of slowing down? Take a minute before you rush off to the next thing to sit with me and ponder the power of percolation.

As beauty brands, it can feel hypocritical to pedal products that ‘fix’ supposed ‘flaws’ while being age positive and body positive. How do you tell people they’re perfect as they are, while also suggesting they buy your face serum? Here I offer five ways to market your beauty brand with authenticity.

When do you feel your most confident? And what kinds of situations leave you quaking? Confidence is like a muscle, something you have to nurture, strengthen and train over time. One day you’re barely able to lift a tin of soup, then before you know it, you’re bench-pressing boulders. So, how do we train our confidence muscle? I took to Twitter to find out.

If you’re casting about for a sustainable switch that feels important, practical and is achievable in a day, here it is: change your bank. Switching to a responsible provider is a strong statement against unethical practices and a guarantee that your money is being used to make life better. Find out why and how here.

The UK gender pay gap means that for every £1 a man puts in the bank, women get just £0.82. Here’s how you can help close the gap in your industry.

It’s the most wonderful time of the year… except for women. Christmas brings with it a finger-food buffet full of extra responsibilities, pressures and stress for us gals. So, this year, have yourself a feminist Christmas with these tips and switches.

“Never work for free” goes the old freelancing adage. But sometimes we want to offer our skills to worthy causes without attaching an invoice. If you’re thinking of taking on a pro bono gig, check out this guide to making it work for you, your business and your clients.

It’s 2021 and women’s work both in and out of the home is undervalued and underpaid. We need big change to shake things up and break the cycle. Here are some of the inequalities women in the UK still face and my fantasy equality policies. Let’s imagine what’s possible. Let’s dare to dream of a world beyond the patriarchy.

As working life becomes more flexible, many are talking about the benefits of a four-day week. For purely selfless reasons, I gave it a try. Find out how I got on and get tips for your own four-day week here.

As business owners and freelancers, we often have to make important decisions. Without a team to turn to, what tools do we use to make those decisions? We might look at facts, figures, evidence, history. But is there a place for intuition? Find out how to harness your intuition to run your business better.

Affordable, quick and quantifiable, it’s easy to see why so many small businesses looking to do good turn to tree planting. Here, I give you the lowdown on planting trees for your business from the folk doing their bit to give back.