Humanava
🎯
Humanava is a platform offering masterclasses in human skills such as reinvention and resilience, feminine leadership and diversity and inclusion.
Janet, the company’s co-founder, got in touch with me in January 2021. She wanted a B2B copywriter to develop web copy with a strong story and plenty to set them apart from their competitors.
✏️
The team had some idea of what they wanted to say, but I was quickly able to identify areas where we needed more information to attract sign-ups. Aside from the content, I delivered the bold, uplifting yet relatable tone of voice to match Humanava’s founders and their suite of courses.
Humanava started life as Stand Up For Passion, a storytelling series that invited diverse speakers to share their story of transformation. When it came to telling Humanava’s story, Janet and I dug deep to talk about some of the amazing transformations that took place at their live events. These little gems ended up giving their story its authentic feel.
Finally, we added an FAQ page to keep the rest of the site clean and fuss-free.
“Sally helped us with web copy and messaging. We had a lot of ideas about what we wanted to say but we weren’t quite able to express it. Her process of working was really effective in that she presented us with great questions to get all of our ideas down and then she worked her magic to find the right words with the right tone and personality. She is also a pleasure to work with and we have already been back to her to make some updates!”
— JANET NAKANO - HUMANAVA
