🎯
Cornish Keepers got in touch with me as it prepared to launch an exciting new venture.
After years running a cleaning company preparing luxury holiday homes in Cornwall for rent, founder Jessica was launching her own property management and letting service for high-end houses in the popular tourist destination. She wanted help with finding her brand’s voice and bringing it to life in her website copy.
✏️
As both a holiday property management and letting company, the website needed two different ‘shop fronts’ to speak to these two different target audiences: holidaymakers and property owners.
We devised two cohesive but subtly different tones of voice. Upbeat and luxurious for the holidaymakers, reassuring and calm for the property owners.
Jessica’s company is currently the only one in Cornwall using all natural cleaning products amongst a raft of other sustainability measures. This was just a small note Jessica put in her briefing document, but we expanded it out as one of the most unique and interesting selling points of the brand.
Jessica faces competition from other businesses in the area, so we made sure our copy stood out for all the right reasons.
We used rich, plush language to really sell that luxury getaway feeling without being overly poetic or verbose. It’s succinct, warm, personal and unique to Jessica and her new business.
💡
Jessica loved the copy. She felt it represented her and her brand while standing apart from her competitors.
“I highly value five-star reviews as this is something I strive for within my business.I found Sally because of her reviews and from the start the communication was been excellent, professional and friendly.The writing was beautifully written, she has done a fantastic job! I cannot recommended Sally enough. I am very grateful and happy.”
— JESSICA LLOYD - CORNISH KEEPERS
Time to find your voice?
Ready for more?
What?
Web copy
Who?
A law firm
Why?
To explain their services and share their winning personality
What?
Web copy
Who?
A luxury holiday home directory
Why?
To explain the process and inspire bookings
What?
Web copy
Who?
A freelance translator
Why?
To share her passion and skill with potential clients
What?
Web copy
Who?
A freelance translator
Why?
To explain her services and pitch her approach
What?
Web copy, content, tone of voice
Who?
A sustainable fashion marketplace
Why?
To launch the brand and attract a loyal following
What?
Web copy
Who?
Creative collective for artists and artisans
Why?
To launch the collective and explain its mission
What?
Web copy
Who?
A graphic designer
Why?
To infuse the website with her vibrant personality
What?
Web copy
Who?
A holiday let management company
Why?
To create trust by conveying luxury
What?
Web copy
Who?
A sustainable lingerie brand
Why?
To boost SEO and stand out from competitors
What?
Tone of voice and web copy
Who?
A makeup brand
Why?
To freshen up their voice and expand their target audience
What?
Brand identity
Who?
An artist’s studio
Why?
To create a coherent voice for the brand’s exciting future
What?
Tone of voice and web copy
Who?
A Scandi eco cleaning brand
Why?
To resonate with new customers and build brand reputation
What?
Email marketing and blog posts
Who?
Dove Hair and Beauty
Why?
To attract opens and clicks, boost SEO and give readers useful tips
What?
Tone of voice, catalogue and web copy
Who?
A Californian jewellery brand
Why?
To modernise the brand and appeal to a younger customer
What?
Tone of voice and web copy
Who?
A family home builder
Why?
To standout and honour their roots