Cathy Castling
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Cathy is a freelance translator specialising in German to English translations for ethical and sustainable fashion brands.
She came to me because she’d just had some stunning new brand photographs taken and was ready to match them with exciting new copy.
Cathy wanted to update her website to show off her personality and attract more of her dream clients. It was important to her not to alienate non-native English speakers and those outside the translation industry.
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To really embody Cathy’s voice and personality in her copy and create a seamless link between her online and offline personas, we kicked off the project with a tone of voice workshop. This was my chance to chat to Cathy and understand how she speaks and the way she sees things.
Next, it was my job to bring that alive in her copy.
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Cathy’s web copy is young, friendly and conveys her passion for her job and her clients.
As well as helping her clients feel seen and heard in her copy, we’ve brought her personality to the page.
We included lots of mini case studies and fun use of emojis and the German language to bring energy and creativity to her copy. I particularly love the little ‘Cathy Translates’ boxes where we expressed Cathy’s passion for language and sense of humour.
“I recently worked with Sally to create the copy for my translation business website. I have been absolutely blown away by her services!
I was really struggling to find the words to talk about my business that still felt like me. I felt like Sally really understood my problem and helped me reach a great solution. I chose to do the TOV call with Sally as part of my package (which I would really recommend if you’re looking to create web copy that really conveys your personality) because I wanted to find the right mix of friendly/conversational and professional. And I feel really confident that we’ve achieved that during our time working together.
Sally was super friendly and really positively to my suggestions during the editing phases. I’m really pleased with my website copy and I can’t wait to publish it now! Thanks Sally!”
— Cathy Castling - Cathy Translates
