If you’ve visited me here before, you might have noticed a few changes recently. Having traded for almost five years as Sally M Fox Copywriting, I now go by the name of Lumen & Fox. To accompany the new name, you’ll notice beautiful new visual branding. Here, I dig into what’s changing, what’s staying the same and why.

As a company of one, brand voice can feel like a nice-to-have rather than a need-right-now. But in a crowded market it can help you stand out and build trust. Here are five tricks that take no time but will help you cement your tone of voice and create consistency in your communication.

You’ve heard fellow business owners and marketing managers talking about brand tone of voice. But how do you know when’s the best time to get it sorted? Here are four ways to tell you’re ready for a tone of voice guide for your business.

Everything you read says you need a regular blog. But something always gets in the way. I get it. Writing a blog for your business can feel like a massive drama. But it doesn’t have to. Here are my top tips for blogging for your business without breaking your back.

For every example of excellent brand voice out there, there are just as many examples of brand voice gone wrong. Luckily those mistakes are easily made but just as easily fixed. Discover seven common mistakes businesses make with their brand voice and how to fix them.

Do you ever find yourself deliberating over a particular phrase or word in your latest LinkedIn post? Do you wish you could talk about your business in a way that would set you apart from your competition? Do you hesitate when deciding what your brand’s stance should be on a particular topic or issue? Do you scroll through your feed and sense a lack of unity and cohesion from post to post?

One of the ways to solve these problems is a brand language.

As a business, trying to pinpoint your brand voice isn’t easy. Here are five exercises to get the ideas flowing and help you find out who your brand is calling out to be.

When you run your own business, the best part is that you call the shots. You get to decide when you work, who you work for and how you’re going to run things. The worst part? You call the shots. When things feel off, when the work isn’t flooding in, when you’ve lost your motivation, you’re the one who has to roll their sleeves up and fix it. So I’ve put together this checklist to help you recognise when it’s time for change in your business.

As a sustainable fashion brand, your copy has a lot of heavy lifting to do. Talking about your ethical and sustainable values, keeping greenwashing at bay, encouraging your customers to buy, all while letting your brand’s personality shine. Here are my top tips for improving the copy for your sustainable fashion brand.

In an age that values speed and immediacy, what if we could get into the habit of slowing down? Take a minute before you rush off to the next thing to sit with me and ponder the power of percolation.

As beauty brands, it can feel hypocritical to pedal products that ‘fix’ supposed ‘flaws’ while being age positive and body positive. How do you tell people they’re perfect as they are, while also suggesting they buy your face serum? Here I offer five ways to market your beauty brand with authenticity.

Over the years writing about sustainability, I’ve stumbled across or been recommended a tonne of brilliant resources. It’s a topic that’s always shifting and changing, so staying in the know is essential for me and my clients. Here, I share my favourite resources with you.

What we say matters. Before you publish your next newsletter, blog post or tweet, ask yourself which deep narratives you’re supporting and how you can use the stories you tell to advocate for a fairer future.

When do you feel your most confident? And what kinds of situations leave you quaking? Confidence is like a muscle, something you have to nurture, strengthen and train over time. One day you’re barely able to lift a tin of soup, then before you know it, you’re bench-pressing boulders. So, how do we train our confidence muscle? I took to Twitter to find out.

If you’re a business and you’re thinking of working with a copywriter, it may be that a sustainable copywriter is on your list. Here, I make the case for working with a sustainable copywriter (full disclosure: because I am one).

What do a man-eating great white shark, an alien-infested spaceship and a cowboy toy with an overinflated ego have to do with copywriting? Find out as we look at the connections between screenplay writing and copywriting to discover if the tricks of the screen trade could make our copy better.

When we think of some of the most famous brands in the world, they stand out because wherever you encounter them, they sound and feel the same. The good news is, you can get all that juicy personality goodness for your business. No matter what you sell or how many people you employ. All you need is a brand tone of voice.

So, you want to become a copywriter? Good choice! Here’s a list of the best tips and resources for new copywriters to help you build your portfolio, find your groove and land your first paying client.

If you’re casting about for a sustainable switch that feels important, practical and is achievable in a day, here it is: change your bank. Switching to a responsible provider is a strong statement against unethical practices and a guarantee that your money is being used to make life better. Find out why and how here.

The UK gender pay gap means that for every £1 a man puts in the bank, women get just £0.82. Here’s how you can help close the gap in your industry.