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Mind your language
Blog posts
{ Thoughts, tips and tidbits from the world of brand copywriting. }
Everything you need to know about planting trees for your business
Affordable, quick and quantifiable, itโs easy to see why so many small businesses looking to do good turn to tree planting. Here, I give you the lowdown on planting trees for your business from the folk doing their bit to give back.
How to brief your freelance writer
When youโre about to work with a freelance writer, you might feel a lot of pressure. Here, Iโll explain a bit more about the briefing process and what you can do to give your copywriting project the best chance of success.
Revealed: a copywriter's messy first draft
As writers and creatives, we talk a lot about process: how we get from blank page to final version. I donโt know about you, but I never keep my first drafts. The quicker I can save over them, the better. Until now. Iโve decided to lift the hood and share a first draft to start a conversation about process and the hard work and value of what we do.
How to make your copy better right now
When youโre writing for your business thereโs a lot of pressure for your copy to look and feel โrightโ. I get it. Itโs the same for me. Thatโs why Iโve put together my quick guide to making your copy more professional and more effective right now.
Publish flawless copy every time with this copy checklist
Get your copy ready to publish with my handy guide to doing the final check on your writing. I use it every time I publish or submit a piece of copy. Bookmark it, use it and never worry about wayward copy again.
10 ways to overcome writer's block
The dreaded writerโs block: it happens. And it doesnโt make you any less of a writer. The important thing is to have tricks to get you out of the funk. So here it is. A manual to hot-wire your creative engine. Next time youโre struggling to get the juices flowing, give one, some or all of these a try.
Use this trick to boost your creativity
When youโre staring at an empty page where your creative genius should be, a little bit of pleasure could be the answer. Find out how savouring the perfect boiled egg or learning a dance routine could solve your writerโs block and get you back in the zone.
Deogracias Benjamin Kalima: Reporting from 'The Warm Heart of Africa'
Deogracias is a freelance journalist reporting on environmental conservation and climate change in his home country Malawi. He shines a light on what local individuals, particularly in rural or agricultural settings, are doing to make their processes more sustainable for themselves, for Malawi and for the rest of the world.
3 rituals that will make your day better
Your lucky shoes, your favourite pen, your morning routine. Most of us have little rituals that help ground us and set us up for whatโs to come. But how can we consciously use rituals to bring us more creativity, ease and happiness in our working lives?
Kaye Jones: Rewriting the way we teach history
Kaye Jones is a former teacher, author, historian and founder of The Herstorian, an organisation that works to question history as told by straight, white, privileged men. She works with publishers and educational institutions to challenge unconscious bias and amplify the voices of women and the Global Majority.
Why you should change your mind more often
Society tells us to know who we are and stand by it. When we change our minds, weโre worried weโll be seen as weak or flaky. But thereโs so much creativity, fun, adventure and success to be had in life when youโre open to changing your mind.
Liz Ricketts: The truth about what happens to second-hand clothing
Kantamanto Market, Accra, Ghana is the final destination for millions of garments discarded in the UK, USA and Canada every week. Working to shine a light on what really happens to your clothes after youโre done, Liz Ricketts talks about our addiction to consumption and what we can do to help.
The hidden link between creativity and breath
As freelancers, the pressure to be creative can be exhausting. Breathing could hold the answer. Itโs something we do 26,000 times a day, but almost never think about. Deep, purposeful breathing helps regulate our mental and physical state, reducing stress and anxiety, improving concentration, boosting creativity, promoting sleep and supporting the immune system.
Natalie Small: The surf sisterhood turning the tide on women's mental health
Find out how therapist and avid surf sister Natalie Small founded Groundswell Community Project. The organisation offers surf therapy sessions and retreats to women and girls from age four to 90 who are facing challenges in their lives.
What to do when you're feeling negative
As humans, weโve evolved to react faster, stronger and for longer when we have a bad experience compared to a good one. A client sends you first draft feedback. Even if there are two small criticisms in a sea of compliments, which ones do you dwell on? Luckily, there are things we can do to outrun this negativity bias. Here I share what worked for me.
Lianne Bell: โBuy less stuff. Eat more plants. And celebrate your wears.โ
Sustainability activist, author and lecturer Lianne Bell talks about celebrating your wears, circular fashion and the letter she sent to David Attenborough.
Sarah Allen: From Facebook activist to low waste author
Sarah Allen's career as a low waste activist started with a single Facebook post. Now she is a celebrated author, blogger and speaker. Discover her top tips for reducing your own waste footprint and her hopes for the future.
Martha Silcott: One woman's mission to stem the flow of period waste
After an embarrassing incident at a dinner party, Martha Silcott invented the FabLittleBag for period product disposal. Find out about the triumphs and challenges she's faced bringing her invention to the handbags of women around the world.
Kaluki Paul Mutuku: "The biggest threat to our planet is our inaction.
Kaluki Paul Mutuku is a climate activist on a mission to restore beauty to Kenya. He told me about the time he prevented the building of a new coal plant and his inspirational community projects.
Julie Dass: How tackling a trash problem brought an island together
Julie Dass and her family started Oceans4Life in response to the ocean plastics problem on the Spanish island of Gran Canaria. Read about the strangest things they found on beach cleanups and their world record-breaking project.
Iโm Sally, the desk plant killer behind Lumen & Fox ๐
I do brand voice and copywriting for big-hearted businesses.
That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether itโs copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.
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