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Mind your language

Blog posts

{ Thoughts, tips and tidbits from the world of brand copywriting. }

Copywriting Sally Fox Copywriting Sally Fox

How to brief your freelance writer

When youโ€™re about to work with a freelance writer, you might feel a lot of pressure. Here, Iโ€™ll explain a bit more about the briefing process and what you can do to give your copywriting project the best chance of success.

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Copywriting Sally Fox Copywriting Sally Fox

Revealed: a copywriter's messy first draft

As writers and creatives, we talk a lot about process: how we get from blank page to final version. I donโ€™t know about you, but I never keep my first drafts. The quicker I can save over them, the better. Until now. Iโ€™ve decided to lift the hood and share a first draft to start a conversation about process and the hard work and value of what we do.

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Copywriting Sally Fox Copywriting Sally Fox

How to make your copy better right now

When youโ€™re writing for your business thereโ€™s a lot of pressure for your copy to look and feel โ€˜rightโ€™. I get it. Itโ€™s the same for me. Thatโ€™s why Iโ€™ve put together my quick guide to making your copy more professional and more effective right now.

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Copywriting, Links Page Sally Fox Copywriting, Links Page Sally Fox

10 ways to overcome writer's block

The dreaded writerโ€™s block: it happens. And it doesnโ€™t make you any less of a writer. The important thing is to have tricks to get you out of the funk. So here it is. A manual to hot-wire your creative engine. Next time youโ€™re struggling to get the juices flowing, give one, some or all of these a try.

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Sally Fox Sally Fox

Use this trick to boost your creativity

When youโ€™re staring at an empty page where your creative genius should be, a little bit of pleasure could be the answer. Find out how savouring the perfect boiled egg or learning a dance routine could solve your writerโ€™s block and get you back in the zone.

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Sally Fox Sally Fox

3 rituals that will make your day better

Your lucky shoes, your favourite pen, your morning routine. Most of us have little rituals that help ground us and set us up for whatโ€™s to come. But how can we consciously use rituals to bring us more creativity, ease and happiness in our working lives?

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Small business tips Sally Fox Small business tips Sally Fox

The hidden link between creativity and breath

As freelancers, the pressure to be creative can be exhausting. Breathing could hold the answer. Itโ€™s something we do 26,000 times a day, but almost never think about. Deep, purposeful breathing helps regulate our mental and physical state, reducing stress and anxiety, improving concentration, boosting creativity, promoting sleep and supporting the immune system.

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Small business tips Sally Fox Small business tips Sally Fox

What to do when you're feeling negative

As humans, weโ€™ve evolved to react faster, stronger and for longer when we have a bad experience compared to a good one. A client sends you first draft feedback. Even if there are two small criticisms in a sea of compliments, which ones do you dwell on? Luckily, there are things we can do to outrun this negativity bias. Here I share what worked for me.

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Iโ€™m Sally, the desk plant killer behind Lumen & Fox ๐Ÿ‘‹

I do brand voice and copywriting for big-hearted businesses.

That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether itโ€™s copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.

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