As more consumers choose to shop ethically and sustainably, we as brands, copywriters and marketers have a golden opportunity to earn their trust and loyalty. How? By communicating our values and goals with simplicity and honesty.

Most of us are back in lockdown. Only this time the nights are longer and the days are colder. It’s not the easiest. I don’t know about you, but I’m leaning on small comforts to find quiet pleasure in these still days. What I’m about to share isn’t rocket science. But for me at least, these have been little slivers of light in darker days.

What if your monthly cycle wasn’t something that held you back? What if it could help you be more creative, productive, focused and confident, right when you need to be? This year, I discovered cycle tracking. I learnt that by understanding the four phases of my menstrual cycle, I can use them to my advantage. In this post, I offer ideas to help you make the most of your own monthly rhythm.

Attending conferences thousands of miles away has been one of the few wins of C***D-19. So it was with pen in one hand, croissant in the other, I logged in for my first ever CopyCon. I came away with pages of notes, action points and ideas as well as a warm fuzzy glow for copywriting and copywriters. If you weren’t there or you want a refresher, I’ve distilled a full day of brilliance into four action points.

What do you listen to while you write? Silence, ambient sounds or a bit of heavy metal? Find out how you can use music as a tool to help you write faster, calmer or more creatively.

Your About page. Every website has one, but they’re often the trickiest to write. What should you say? How much information should you include? Here’s how to write a customer-friendly About page for your business.

Maybe you’ve never hired a freelance copywriter before. Or perhaps you’d like to know what to expect when you work with me. Read on to find out how the whole process works from the first time we chat to the moment you hit publish on your shiny new copy.

So, here it is. After writing many hundreds of blog posts for my clients, I’m finally sitting down to write my own. I’ll be talking about writing. The people that do it, how we do it, why we do it, and the things that inspire me in the hope that they inspire, interest and maybe even guide you.