As writers and creatives, we talk a lot about process: how we get from blank page to final version. I don’t know about you, but I never keep my first drafts. The quicker I can save over them, the better. Until now. I’ve decided to lift the hood and share a first draft to start a conversation about process and the hard work and value of what we do.

When you’re writing for your business there’s a lot of pressure for your copy to look and feel ‘right’. I get it. It’s the same for me. That’s why I’ve put together my quick guide to making your copy more professional and more effective right now.

The dreaded writer’s block: it happens. And it doesn’t make you any less of a writer. The important thing is to have tricks to get you out of the funk. So here it is. A manual to hot-wire your creative engine. Next time you’re struggling to get the juices flowing, give one, some or all of these a try.

As more consumers choose to shop ethically and sustainably, we as brands, copywriters and marketers have a golden opportunity to earn their trust and loyalty. How? By communicating our values and goals with simplicity and honesty.

What do you listen to while you write? Silence, ambient sounds or a bit of heavy metal? Find out how you can use music as a tool to help you write faster, calmer or more creatively.