Sendinblue - Blog posts

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Sendinblue is a digital marketing tool for e-commerce businesses. I write SEO blog posts for the company with the goal of ranking on Google and adding value to the brand’s B2B readership.

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Here’s how I approach Sendinblue’s blog posts:

Reach out to industry contacts for quotes
Research the topic in detail
Build a convincing structure
Gather images to bolster my points
Write the article, factoring in SEO keywords and readability

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One post made it into the ReallyGoodEmails newsletter alongside articles from The Guardian. The recognition boosted visitors to the blog by a few hundred and raised brand awareness.

Eight posts on Google’s first page
Five posts in the top three
Two posts are the number one listing
Best performing Twitter post of the year

Screen capture of number one google ranking results for Send In Blue digital marketing blog

Screen capture from Send In Blue digital marketing blog showing a list of ‘Articles we thought you’d enjoy because you probably like to learn stuff.’

Orange autumn leaves with a turquoise circle overlay with an photo of Emma Fanning

“Sally did a great job of capturing our content needs and provided a high-quality, well-researched article on eco-friendly packaging for ecommerce. She is delightfully easy to work with and I recommend her to any business looking for professional writing services. ”

— Emma Fanning, Sendinblue

My favourite post remains the one about eco-friendly packaging. I covered exciting new packaging options for Sendinblue’s readers including packing cubes made of mushroom and plastic alternatives made from corn. The blog post is consistently pulling in 80 to 100 visits a week.