B2B copywriter

{Balance professional with personality and hit all the right notes with your clients}

Sally, a UK-based freelance copywriter is wearing a yellow jumper and smiling.

As B2B business owners

or marketing managers, your unique challenge is hitting that balance between friendly and professional, knowledgeable yet reassuring. And you want to have a bit of personality too, right?

I’m a freelance B2B copywriter here to write web copy, blog posts, case studies or email marketing.

Your website is often the first place your business customers encounter your product or service. They’re busy, overworked, underpaid and looking for the key to solve all their work problems so they can get home to the kids. It’s our job to help them.

Let’s get you

  • More clients for less effort

  • Promoting your new package, product or service with confidence

  • Building your authority on the web and beyond

Why hire a freelance B2B copywriter?

A B2B copywriter can help you communicate what’s so great about your product or service to your busy business customers.

Why should they choose you? What makes you special? How are they going to pitch the extra cost to the finance department?

Beyond making the sale, you have a golden opportunity to improve your customer’s experience by offering valuable content, emails and social posts that make their life easier.

Hiring a freelance B2B copywriter allows you to offer all this at the fraction of the cost of a full-time hire.

Brand Messaging

Guarantee consistent, considered communication across platforms with brand messaging: a toolbox full of useful copy to reach for every time you write.

Tone of Voice

Define your brand’s unique personality and develop a memorable brand voice for consistent communication and genuine connection.

Web Copy

Tell your story, promote your product or explain your service with creative copywriting for your website.

How I’ll help

Experienced

I’ve worked with B2B businesses for four and a half years. I understand businesses like yours inside out and can hit the ground running with your project.

Trusted

As a copywriter for B2B, I’ve worked for businesses including Amazon Selling Partner, Sendinblue, Shipup and Resourcify.

Proven

I’ve helped B2B businesses smash their crowdfunding target, rank number one on Google and land their very first (and millionth) sale.

[Happy clients]

“A total dream”

I was recommended Sally when I was looking for someone to review and update our website and sales copy. The whole process of working with her was a total dream, and she quickly got to grips with my business and subscription service. I was really happy with the end result, and I'm sure it'll help take our marketing and sales up a level. Sally is a really lovely person who's very good at what she does.

- Alice Stephenson, Plume Group Ltd

[What can you expect to walk away with when you work with me?]

Results

  • Strategic messaging that gets to the heart of your customers’ needs

  • New or strengthened brand personality

  • A boost to your search engine ranking and traffic

  • More paying customers

  • More time to work on other parts of your business

Projects they loved

[Happy clients]

“The level of quality was exceptional”

Sally helped support Cripps Leadership Advisors on a key assignment throughout our rebranding. The level of quality was exceptional. Sally took the time to understand our industry in detail and provided us with the guidance and support we were seeking. I highly recommend her services.

- Rowan Phendler - Cripps Leadership Advisors

Bring your B2B copy to life with clear, strategic messaging

Let’s get your name out there for all the right reasons