Everything you read says you need a regular blog. But something always gets in the way. I get it. Writing a blog for your business can feel like a massive drama. But it doesn’t have to. Here are my top tips for blogging for your business without breaking your back.

For every example of excellent brand voice out there, there are just as many examples of brand voice gone wrong. Luckily those mistakes are easily made but just as easily fixed. Discover seven common mistakes businesses make with their brand voice and how to fix them.

Do you ever find yourself deliberating over a particular phrase or word in your latest LinkedIn post? Do you wish you could talk about your business in a way that would set you apart from your competition? Do you hesitate when deciding what your brand’s stance should be on a particular topic or issue? Do you scroll through your feed and sense a lack of unity and cohesion from post to post?

One of the ways to solve these problems is a brand language.

The dreaded writer’s block: it happens. And it doesn’t make you any less of a writer. The important thing is to have tricks to get you out of the funk. So here it is. A manual to hot-wire your creative engine. Next time you’re struggling to get the juices flowing, give one, some or all of these a try.