Content writing services

Your blog posts and email newsletters are the internet version of the conversation you’d have with your customer as they browse your shelves. If your clients are other businesses, it’s a chance for you to share your expertise and big-up your services. The aim of my content writing services? To turn those readers into customers, your customers into lifelong fans.

 
Sally is wearing a red jumper and standing, smiling, probably about  her content writing services.
 

Let’s get you

💡More traffic on your website

💡Building trust and creating a following for your brand

💡Sharing your knowledge

💡Standing out from your competitors

💡Growing your business

 

How I’ll help

 
 

Thorough

Google and your customers are on the same page when it comes to blog posts. They both want high-quality content that resonates. I specialise in well-researched content writing that does just that. If you’re into numbers, three of my recent posts for one client are ranking in the top 3 on Google.

Knowledgeable

I've written for other businesses in your niche and bring all that juicy knowledge to our partnership. I’ll dig out useful facts and interview experts to give the article depth and authority. You’ll get a post that’s unique, comprehensive and relevant, for the best chance of search engine and sales success.

Experienced

I've been commissioned to write about eco-friendly packaging for Sendinblue, dry and damaged hair for Dove, and the nomadic sea-dwellers of Borneo for Unsustainable Magazine. I’ve also written for print publication Freelancer Magazine.


Inspiring

Not sure what to write about? I’ll work with you to come up with creative and useful blog post ideas your customers will respond to.

 
 

“Sally writes excellent case studies”

Sally both interviews our clients and writes excellent case studies for us! She is always on top of her missions and communicates quickly and efficiently. Her writing style perfectly matches the tone of our brand, and she keeps it fun and professional as we asked her to. I highly recommend her services!

Faye Laufketter - Content Manager, Shipup

 

Blog posts | SEO content | Case studies | Long-form content | Reviews and guides | Newsletters | Social responsibility statements | Regular blog packages | Press releases

 

How does it work?


My blog writing service gets great results whilst saving you time and effort. Here's how it works.

  1. Brief

    Give me a title, a topic, or a detailed summary of the points you want to make. Whichever you prefer.

  2. Outline

    I’ll create a post outline for you to approve, full of brilliant research, insights and powerful facts and figures.

  3. First draft

    I’ll write a first draft based on the approved outline in your brand’s tone of voice.

  4. Final draft

    With your comments, I’ll deliver a final, polished draft.

 

What’s included?

✅ A thoroughly researched piece of content in your brand voice

✅ Backlinks to relevant, respected source material

✅Original research and references to credible statistics

✅ Headline options to choose from or A/B test

✅ Subheadings for readability and intrigue

✅ Title tag and meta description (can be used for social media)

✅ Calls to action

✅ Layout and accompanying image suggestions

✅ One round of edits

On the side

  • Founder/expert/user interviews

  • Gathering quotes from industry experts


Projects they loved

 

What? SEO blog posts

Who? An email marketing platform

Why? To boost SEO and build brand authority

Read the SEO blog posts

What? Email marketing and blog posts

Who? Dove Hair and Beauty

Why? To attract opens and clicks, boost SEO and give readers useful tips

Read the email marketing

What? Long-form articles

Who? A digital sustainability magazine

Why? To engage and inspire readers to live more sustainably

Read the long-form articles


Lumen & Fox lightbulb moments

 

The details

The rate for a blog post starts at £450 depending on your word count, research and SEO requirements. I offer monthly retainer packages which start at £1,500 per month for four posts.

 

“Finding Sally has been a blessing”

Finding Sally has been such a blessing for our company. She is highly skilled at what she does and on top of that fast and professional. She has been key in helping us maintain a consistent verbal identity and we are truly grateful. Would highly recommend to anyone looking for a copywriter.

Amelia Hunter - Lullaai

 

Find your voice, grow your audience and connect with your customers

 

Check out my other services

Wondering about web copy? Tinkering with your tone of voice?

Copy for websites

Tone of voice development

Brand messaging