As freelancers, the pressure to be creative can be exhausting. Breathing could hold the answer. It’s something we do 26,000 times a day, but almost never think about. Deep, purposeful breathing helps regulate our mental and physical state, reducing stress and anxiety, improving concentration, boosting creativity, promoting sleep and supporting the immune system.

As humans, we’ve evolved to react faster, stronger and for longer when we have a bad experience compared to a good one. A client sends you first draft feedback. Even if there are two small criticisms in a sea of compliments, which ones do you dwell on? Luckily, there are things we can do to outrun this negativity bias. Here I share what worked for me.

Most of us are back in lockdown. Only this time the nights are longer and the days are colder. It’s not the easiest. I don’t know about you, but I’m leaning on small comforts to find quiet pleasure in these still days. What I’m about to share isn’t rocket science. But for me at least, these have been little slivers of light in darker days.

What if your monthly cycle wasn’t something that held you back? What if it could help you be more creative, productive, focused and confident, right when you need to be? This year, I discovered cycle tracking. I learnt that by understanding the four phases of my menstrual cycle, I can use them to my advantage. In this post, I offer ideas to help you make the most of your own monthly rhythm.

Attending conferences thousands of miles away has been one of the few wins of C***D-19. So it was with pen in one hand, croissant in the other, I logged in for my first ever CopyCon. I came away with pages of notes, action points and ideas as well as a warm fuzzy glow for copywriting and copywriters. If you weren’t there or you want a refresher, I’ve distilled a full day of brilliance into four action points.

What do you listen to while you write? Silence, ambient sounds or a bit of heavy metal? Find out how you can use music as a tool to help you write faster, calmer or more creatively.

So, here it is. After writing many hundreds of blog posts for my clients, I’m finally sitting down to write my own. I’ll be talking about writing. The people that do it, how we do it, why we do it, and the things that inspire me in the hope that they inspire, interest and maybe even guide you.