TRESemme - Blog posts

 

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At the peak of the UK’s first Covid lockdown, haircare brand TRESemme wanted to promote their range as a professional and affordable at-home haircare option. They hired me as their freelance beauty copywriter and asked me to write a set of blog posts to rank for target keywords and drive traffic to their site.

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The articles were based around interviews with pop star Alesha Dixon and balanced easy-to-follow tips with product promotion.

I seamlessly coordinated quotes, practical tips and SEO keywords to create fun and factual articles that matched TRESemme’s tone of voice.

 
Screen capture of TRESemme blog posts. Blog images show Alesha Dixon's home haircare routine for hair extension aftercare
Screen capture of TRESemme blog posts. Blog images show Alesha Dixon's at-home hair mask hack.
A screenshot of a blog post for TRESemme as their freelance beauty copywriter

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