Fashion copywriter
Are you running a fashion brand or do you do the marketing for one? You might be a sustainable lingerie brand, a luxury jewellery designer or an ethical streetwear collective.
Are you ready to find your fans, grow your sales or become the go-to in a crowded market? Do you want to talk about your products, processes and people in a way that feels credible, authentic and clear?
You need a freelance fashion copywriter.
Why hire a fashion copywriter?
A fashion content writer or copywriter is someone who writes the words that matter, helping you establish or strengthen your brand personality, build a loyal customer base and get more people wearing your clobber.
Why me?
Experienced
I started out my professional career as a fashion buyer. I used to create, fit, amend and cost garments for a living. Not only do I know my way around a garment, I know how to sell one too.
Trusted
I’ve worked with clients including an ethical fashion marketplace, an independent jewellery designer and an innovative sock brand.
Nuanced
If you’re an ethical or sustainable fashion brand, I’m here to help you bridge that gap between conscious and commercial. There’s a misconception that all eco brands have to talk about peace, love and light. But I believe there’s no limit to the personalities an eco brand can adopt to succeed. It’s about finding what’s right for you and your customers.
How I can help
Tone of voice
Uncover your brand’s personality and set guidelines to express it consistently.
Find out more about tone of voice
Brand messaging
Develop a strong foundation of consistent, considered communication with a brand messaging platform.
Find out more about messaging
You can also book me for a VIP day, a power hour, or for a website audit.
Projects they loved
Azneo
B2C web copy for a sustainable fashion marketplace
Holly Yashi
Tone of voice and copy for an independent jewellery designer
Luva Huva
Web copy for a sustainable lingerie brand
Results
What can you expect to walk away with when you work with me?
Uncover or strengthen your brand’s personality to stand out in a crowded market
Express yourself, your story and your values with clarity
Get your garms in front of your dream customers
Show your products off in all their glory
“The highest quality of writing”
Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing.
Paul Lubitz - Holly Yashi