Brand naming

Make a stellar first impression.

If you’re sitting on a brilliant business idea, one of the hardest stages in the process is coming up with a name. It’s got to be steeped in meaning yet roll off the tongue. It’s got to be unusual yet memorable. If you’ve been trying to come up with this elusive word for a while, you’re probably feeling pretty wrung out by the process.

I get it. Your brand name has a lot of work to do. Do you want to stride into every room you enter, chest first, like Amazon? Or do you want to take a quietly confident approach, like Dove? Are you the kind of brand who wears its heart and products on its sleeve, like Kentucky Fried Chicken? Or do you prefer a little more mystique, like Dior? Are you irreverent, like Mum Loves Thai Food? Quirky, like Beach Blanket Babylon? Or cutesy, like Trunki?

The right brand name can set the tone, build the mood, tell your story, reflect your values and begin to build your loyal following. All you need to do is find it.

“She fairly oozes writing talent”

Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing.

Paul Lubitz - Holly Yashi

The name game

Strategic

To arrive at your brand name, we’ll dive deep on the questions that matter, giving you time to develop and reflect on your answers. You’ll gain valuable clarity on your business, your services, your customers and your position in the market. Then, we’ll pour it all into your brand name.

Creative

I’ve got a tonne of creative tools and tricks up my sleeve to get the ideas flowing. I won’t just supply you with one name, I’ll throw out lots so that we can bounce ideas around and feel our way to the best result.

Considered

Because a brand name needs to encompass where you’ve been, where you are and most importantly where you’re going. It needs to grow with you and your customers as your brand develops and evolves. And we’ll make sure it ticks every box you have.

How it works

I love a logical and organised process. Mine’s tried and tested to make sure we get a great result. Here are the four stages of our brand naming project.

Discover

I’ll analyse as much information as you have to share to inspire and shape your name. You can ask me to do founder interviews, customer research, competitor analysis, and discovery workshops with your team.

Strategise

Based on customer and competitor insights and your brand’s unique offering, I’ll nail down the avenues we want to explore for your name. I’ll present them to you with the thinking explained.

Dig

It’s time to present your first 30 potential brand names. You’ll pick your favourites and we’ll highlight any new areas to explore. We’ll whittle it down to ten great names.

Finesse

With feedback and direction from you we’ll settle on three strong names for you to road test and check for domain and social media availability.

“Results that speak for themselves”

“Sally’s approach to every project we’ve worked on has been highly professional and incredibly detailed. Besides simply being a pleasant person to collaborate with, Sally has always delivered great results that speak for themselves.”

Alex Danelia - Titans Design