When it comes to copy, sometimes, you know exactly what you need. Maybe it’s words for your website or the packaging for your latest product. But sometimes, you’re in need of something less defined. That’s where brand messaging comes in. The trouble is we strategists and marketers have lots of confusing words for the different tools and we don’t always agree on what these words mean and what the tools do. Here, I’ve given explanations, practical uses and real-life examples for each, as well as hints to help you write your own, if you like.

As you may know, I’m all about work-life balance and freelancing to have a more well-rounded existence. Part of that is nailing down processes to make the best use of your time. Stay focused and cover all bases with this list of essential tasks to run a successful freelance business.

As a company of one, brand voice can feel like a nice-to-have rather than a need-right-now. But in a crowded market it can help you stand out and build trust. Here are five tricks that take no time but will help you cement your tone of voice and create consistency in your communication.

You’ve heard fellow business owners and marketing managers talking about brand tone of voice. But how do you know when’s the best time to get it sorted? Here are four ways to tell you’re ready for a tone of voice guide for your business.

Everything you read says you need a regular blog. But something always gets in the way. I get it. Writing a blog for your business can feel like a massive drama. But it doesn’t have to. Here are my top tips for blogging for your business without breaking your back.

For every example of excellent brand voice out there, there are just as many examples of brand voice gone wrong. Luckily those mistakes are easily made but just as easily fixed. Discover seven common mistakes businesses make with their brand voice and how to fix them.

Do you ever find yourself deliberating over a particular phrase or word in your latest LinkedIn post? Do you wish you could talk about your business in a way that would set you apart from your competition? Do you hesitate when deciding what your brand’s stance should be on a particular topic or issue? Do you scroll through your feed and sense a lack of unity and cohesion from post to post?

One of the ways to solve these problems is a brand language.

The dreaded writer’s block: it happens. And it doesn’t make you any less of a writer. The important thing is to have tricks to get you out of the funk. So here it is. A manual to hot-wire your creative engine. Next time you’re struggling to get the juices flowing, give one, some or all of these a try.