Beauty copywriter
Are you the founder of a beauty brand or do you do the marketing for one? You might be a one-woman organisation, a multinational cruelty-free skincare brand or an independent hair salon.
Are you ready to find your fans, convert interest to sales or build a name for yourself? Do you want to talk about your origin story or values in a way that feels credible, authentic and clear?
I can help.
Why hire a beauty copywriter?
A freelance beauty copywriter is someone who writes the words that matter for beauty businesses, helping you establish or strengthen your brand personality, build a loyal customer base and make an impact.
Why me?
Experienced
I started out my professional career as a fast-fashion buyer. (I know, right?) It means I know the fashion and beauty market and its customers inside out.
Trusted
I’ve worked with clients including a zero-waste deodorant startup, an award-winning British skincare brand and a trailblazing British curl care brand. I’ve also written for big names like Dove Beauty and TRESemme.
Genuine
How you communicate to your customers matters. And I’ll help you do so with integrity and heart.
How I can help
Tone of voice
Uncover your brand’s personality and set guidelines to express it consistently.
Find out more about tone of voice
Brand messaging
Develop a strong foundation of consistent, considered communication with a brand messaging platform.
Find out more about messaging
You can also book me for a VIP day, a power hour, or for a website audit.
Projects they loved
DOVE
Email marketing and blog posts for the skin and hair care brand
SANS
Verbal identity for a zero-waste deodorant brand
QUEEN’S SHOP
Brand messaging for an inclusive hair salon
Results
What can you expect to walk away with when you work with me?
Uncover or strengthen your unique personality to stand out in a crowded market
Express yourself, your story and your values with clarity
Build your customer base
Demonstrate the value of your products
Get more eyes and ears on your brand
“It was a pleasure working with Sally”
It was a pleasure working with Sally! She delivered everything as asked, and within the time frame given. I really appreciated the efficiency in her way of working, as well as just being a lovely partner to check in with.
Nisha McElwee - Global Assist Digital Manager at Dove