Mighty fine stories
Case studies
Welcome to my freelance copywriter portfolio. Here you’ll find some of my most recent bylines and projects.
Click on an image to read about the work and see the end result.
If you can’t find what you’re looking for, send me an email and I’ll hit the archives to find a writing sample to suit your needs.
“We’re really happy”
What? Tone of voice and web copy
Who? A family home builder
Why? To stand out and honour their roots
“We loved the copy”
What? Tone of voice and web copy
Who? A makeup brand
Why? To freshen up their voice and expand their target audience
“One of the best business decisions I made this year”
What? Brand identity
Who? An artist’s studio
Why? To create a coherent voice for the brand’s exciting future
“Beautiful, concise copy”
What? Web copy and tone of voice
Who? A Scandi eco cleaning brand
Why? To resonate with new customers and build brand reputation
“Oozes writing talent”
What? Verbal identity, catalogue and web copy
Who? A Californian jewellery brand
Why? To modernise and appeal to a younger customer
“Search-focused, really good”
What? Email marketing and blog posts
Who? Dove Hair and Beauty
Why? To attract opens and clicks, boost SEO and give readers useful tips
“It’s perfect”
What? Web copy
Who? A sustainable lingerie brand
Why? To boost SEO and stand out from competitors
“Beautifully written”
What? Web copy
Who? A sustainable furniture maker
Why? To build credibility and trust
“The right words”
What? Web copy
Who? An education platform
Why? To inspire and encourage sign-ups
“⭐⭐⭐⭐⭐”
What? Web copy
Who? A holiday let management company
Why? To create trust by conveying luxury
“I love them!”
What? Web copy
Who? A graphic designer
Why? To infuse the website with her vibrant personality
Bylines
What does the future hold for Borneo’s Bajau Laut? for Unsustainable Magazine
How to use emoji in email for Sendinblue
Fast fashion burnout to freelance writer for Disgraceful Magazine
Climate confidential for Freelancer Magazine