Jott Studio - Web copy

 

 🎯

Jott Studio is a furniture design company creating fully circular, zero-to-landfill pieces that are as beautiful as they are functional. When founder Rich came to me, he needed a sustainability copywriter who could develop a considered and distinctive tone of voice to match this distinctive furniture.

✏️

Rich shared a tonne of information about his business, his products, processes and values. It was my job to distil that into succinct and relevant copy to compel individuals and businesses to buy from his e-commerce store.

💡

The end result is really exciting. Clean, honest copy that reflects Jott’s brand values, processes and products. Just like the furniture, there are no frills, no fuss and most importantly, no waste.

 
Botanical image of orange foliage on a white background with overlay and photo of Sally's happy client, Rich Jones.
“Sally wrote the web content for my furniture business, Jott studio. She was able to transform piles of sketchy notes into beautifully written, engaging copy with a clear on-brand message. I was reassured by the process Sally uses and found her professional , friendly and great to work with. I wouldn’t think twice and about using her again.”
— Rich Jones - Jott Studio
 
 
Website clip from Jott Studio Sustainable Furniture Makers shows image of two wooden chairs, a monstera, books and coffee cup, next to headline 'Furniture with a Purpose'. Below this, an image of a table next to three columns of website copy.
Website clip of product description from Jott Studio Sustainable Furniture Makers. A picture of a beige wooden chair is next to its description and purchase information.
Sustainability page for Jott Studio Sustainable Furniture Makers website. Images of trees and woodland accompanied by text of their sustainability policy.
Website page from Jott Studio Sustainable Furniture Makers about locally sourced timber and protecting British woodland.
Jott Studio Sustainable Furniture Makers Part replacement scheme headline and explainer copy accompanying images of chair frames and details about wood care kits.
Jott Studio Sustainable Furniture Makers, web image of Circular Economy page and explainer copy with graphics as a quick how it works guide.
Jott Studio Sustainable Furniture Makers, web image of Bespoke page and explainer copy with an image of a table with a notebook and pencil. Explainer copy throughout page.