Sustainability copywriter
Are you running a sustainable or ethical business or do you do the marketing for one? You might be a one-woman translation business for ethical brands, a multinational cruelty-free beauty brand or a tech company looking to clean up your climate footprint.
Are you ready to find your loyal fans, convert interest to sales or make a name for yourself in an already crowded market? Do you want to talk about sustainability in a way that feels credible, authentic and clear?
You need a sustainability copywriter.
Why hire a sustainability copywriter?
A sustainability copywriter is someone who writes the words that matter for sustainable businesses, helping you establish or strengthen your brand personality, build a loyal customer base and make an impact on the world.
Why me?
Values-driven
I started out my professional career as a fast-fashion buyer. (I know, right?) I’ve seen first-hand the battle between planet and profit. When I left, I made it my mission to support brands looking to do good in the world and help them do more.
Trusted
I’ve worked with clients including a zero-waste deodorant brand, a circular economy furniture designer and a handful of women’s organisations, amongst many more. I’ve helped businesses in fashion, tech, food and energy express their sustainable values with clarity and accuracy.
Specialist
As well as green copywriting, I’ve written editorial pieces on climate and sustainability for print magazines. And I don’t only write about it, I do it. I’ve been running a sustainable business for the last four years. I write what I’ve learned in a monthly newsletter, The Right Place. I’ve also been interviewed and appeared on podcasts speaking about how to build a sustainable small business.
Or check out my interview series with unsung heroes of the sustainability movement.
How I can help
Tone of voice
Uncover your brand’s personality and set guidelines to express it consistently.
Find out more about tone of voice
You can also book me for a VIP day, a power hour, or for a website audit.
Projects they loved
QLEANTAB
B2C web copy for an eco cleaning product company
Jott Studio
Web copy for a circular economy furniture designer
ICENA
Tone of voice and web copy for a women’s social enterprise
Results
What can you expect to walk away with when you work with me?
Uncover or strengthen your unique personality to stand out in a crowded market
Express yourself, your story and your values with clarity
Find aligned or likeminded clients or customers
Demonstrate the value of your product or service
Get more eyes and ears on your business
“Beautifully written, engaging copy with a clear, on-brand message”
Sally wrote the web content for my furniture business, Jott Studio. She was able to transform piles of sketchy notes into beautifully written, engaging copy with a clear on-brand message. I was reassured by the process Sally uses and found her professional, friendly and great to work with. I wouldn’t think twice about using her again.
Rich Jones - Jott Studio