You can name your favourite chocolate bar or brand of shoes from the logo or colours. Tone of voice does the same thing for the written word. Find out the answer to the question ‘what is tone of voice?’ and how it helps your customers.
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Maybe you already have a set of tone of voice guidelines for your business, or perhaps you’re looking to develop your first and you’re wondering what they should contain. This breakdown of tone of voice guidelines will help.
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If you’re about to embark on a tone of voice development project, you might be wondering how involved your team should be. Get help with your decision here.
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