Content writing services

{Turn readers into customers, customers into lifelong fans}

Sally, a UK-based freelance copywriter is wearing a yellow jumper and smiling.

When it comes to content

your blog posts and email newsletters are the internet version of the conversation you’d have with your customer as they browse your shelves.

If your clients are other businesses, it’s a chance for you to share your expertise and big-up your services. The aim of my content writing services? To turn those readers into customers, your customers into lifelong fans.

Let’s get you

  • More traffic on your website

  • Building trust and creating a following for your brand

  • Sharing your knowledge

  • Standing out from your competitors

  • Growing your business

How I’ll help

Thorough

Google and your customers are on the same page when it comes to blog posts. They both want high-quality content that resonates. I specialise in well-researched content writing that does just that. If you’re into numbers, three of my recent posts for one client are ranking in the top 3 on Google.

Experienced

I've been commissioned to write about eco-friendly packaging for Sendinblue, dry and damaged hair for Dove, and the nomadic sea-dwellers of Borneo for Unsustainable Magazine. I’ve also written for print publication Freelancer Magazine.

Knowledgeable

I've written for other businesses in your niche and bring all that juicy knowledge to our partnership. I’ll dig out useful facts and interview experts to give the article depth and authority. You’ll get a post that’s unique, comprehensive and relevant, for the best chance of search engine and sales success.

Inspiring

Not sure what to write about? I’ll work with you to come up with creative and useful blog post ideas your customers will respond to.

[Happy clients]

“Sally writes excellent case studies”

Sally both interviews our clients and writes excellent case studies for us! She is always on top of her missions and communicates quickly and efficiently. Her writing style perfectly matches the tone of our brand, and she keeps it fun and professional as we asked her to. I highly recommend her services!

- Faye Laufketter - Content Manager, Shipup

Content I cover

Blog posts | SEO content | Case studies | Long-form content | Reviews and guides | Newsletters | Social responsibility statements | Regular blog packages | Press releases

How it works

My blog writing service gets great results whilst saving you time and effort. Here's how it works.

BRIEF

Give me a title, a topic, or a detailed summary of the points you want to make. Whichever you prefer.

OUTLINE

I’ll create a post outline for you to approve, full of brilliant research, insights and powerful facts and figures.

FIRST DRAFT

I’ll write a first draft based on the approved outline in your brand’s tone of voice.

final draft

With your comments, I’ll deliver a final, polished draft .

What’s included

  • A thoroughly researched piece of content in your brand voice

  • Backlinks to relevant, respected source material

  • Original research and references to credible statistics

  • Headline options to choose from or A/B test

  • Subheadings for readability and intrigue

  • Title tag and meta description (can be used for social media)

  • Calls to action

  • Layout and accompanying image suggestions

  • One round of edits

On the side

  • Founder/expert/user interviews

  • Gathering quotes from industry experts

The rate for a blog post starts at £450 depending on your word count, research and SEO requirements.

I offer monthly retainer packages which start at £1,500 per month for four posts.

Projects they loved

[Happy clients]

“Sally is an excellent content writer”

Sally is an excellent content writer. Sally wrote over 25 articles for our B2B blog covering various tech and industry topics. Every article she wrote ranked highly for SEO purposes but was also succinct, informative and told a story. I would certainly recommend Sally as a content writer, she is efficient, professional and met every deadline.

- Aoife Flynn, Payslip

For content that connects

Let’s get the wheels in motion and start sharing

Check out my other services

Find your voice, grow your audience and connect with your customers

Considering some content? Tinkering with your tone of voice?