DIY Web Copy Workup

Want to get your web copy working as hard as you do without spending £1000s on a copywriter? 

How would it feel to have someone guide you towards what to say and give you tips on how best to say it? And what about knowing that the time you dedicate to your web copy is spent actually making it better, not just spraying and praying?

“Wow. This will help so many people. It has really opened my eyes to how basic my new business is and the lack of heart and bite it has. I would happily pay for this kind of offering.”

— REIKI HEALER AND MEDITATION FACILITATOR

Start making your web copy better right now

I won’t lie to you, this document is weighty. You could definitely fix a wonky table with it if you printed it out. You’re going to need to stock up on snacks and sit with your copy for a good couple of hours to get the most out of it.

But that’s what it takes to make your web copy work hard. And when you no longer have to spend days trawling social media for your next customer, you’ll see the return on your time investment.

Here’s what we’ll cover together:

1. Develop a strategy so that your page sells

2. Understand how to position yourself amidst your competitors

3. Learn how to get inside the minds of your customers

4. Get clear on what you need to say to bag that sale

5. Learn the tricks to writing copy that reflects your brand persona

6. Get tips for making your writing more clear and compelling

7. Take the pain out of proofreading with three simple steps

8. Understand the final things you need to do to get your copy web-ready

Each step contains useful, tangible examples to get you started on the right track.

PLUS!

FAQs on the most common web copy challenges

A quickfire checklist for better copy in less than 30 minutes

“It’s brilliant. Super useful. The examples are great, it helps a lot to understand how to write or phrase our own way. It’s actionable. There are so many things that I did not consider when writing my webpage. The resource has so much value.”

— CREATIVITY COACH

Why does good web copy matter anyway?

Good question. As a bare minimum, even if you don’t use your website to attract leads from search engines, your pages should deliver that all important first impression to any potential leads. You wouldn’t turn up to a job interview with soup down your shirt, so there’s no reason why your web copy should be sloppy.

• It makes your customers’ lives easier

• It makes them feel excited, happy, peaceful…or something else wonderful

• It encourages them to buy from you and keep buying from you

• All those extra sales mean your business flourishes

• You can fulfil your mission to keep helping people…and fill the tin with the posh biscuits

So, enough of the chat. Grab a coffee and let’s get started.