Small business copywriter
{The words to make your small or solo venture sing}
Hey, small business owner.
Are you a tiny team? Or a company of one? Do you identify as a solopreneur, freelancer or maybe you’re not quite sure yet.
Your unique challenge is building trust, packing in personality and scoring those contracts that mean you can buy the good biscuits this month.
I’m a freelance small business copywriter here to write web copy, blog posts, case studies or email marketing.
As a small or micro business, your copy is so important. There needs to be an instant connection between the person your prospects meet and the person you’re putting out there in your website copy or email marketing.
Let’s get you
More clients for less effort
Promoting your new package, product or service with confidence
Building authority and trust on the web and beyond
Why hire a small business copywriter?
A small business copywriter can help you communicate what’s so great about your product or service to your busy business customers.
Why should they choose you? What makes you special? Why should you reinvest your hard-earned cash in your business?
As small businesses and companies of one(I’m one too!), we have to work extra hard to build that trust and convince our clients that we’re the one to get the job done.
And I get it, maybe you don’t have the time, enthusiasm or skillset for the words. You just need them to work.
Hiring a small business copywriter allows you to worry less about the words and focus on what you do best. (Whether that’s teaching yoga, translating texts, coaching clients or fixing leaks.)
Brand Messaging
Guarantee consistent, considered communication across platforms with brand messaging: a toolbox full of useful copy to reach for every time you write.
Tone of Voice
Define your brand’s unique personality and develop a memorable brand voice for consistent communication and genuine connection.
Web Copy
Tell your story, promote your product or explain your service with creative copywriting for your website.
If a full copy project feels a bit much
Check out my bitesize services, specifically designed for small biz budgets
(solving your copy or content conundrums in a video call)
(your copy locked and loaded in a day)
(a report to get your words working as hard as you do)
How I’ll help
Experienced
I’ve worked with small businesses and solopreneurs for over six years…and I am one! I understand businesses like yours inside out and can hit the ground running with your project.
Trusted
As a copywriter for small and micro businesses, I’ve worked with freelance translators, graphic designers, tech agencies, micro studios, yoga teachers, coaches, hair stylists and more.
Proven
I’ve helped small businesses smash targets, raise rates, fill client pipelines and improve their Google ranking.
[Happy clients]
“Absolutely blown away”
I recently worked with Sally to create the copy for my translation business website. I have been absolutely blown away by her services!I was really struggling to find the words to talk about my business that still felt like me. I felt like Sally really understood my problem and helped me reach a great solution.I chose to do the TOV call with Sally as part of my package (which I would really recommend if you’re looking to create web copy that really conveys your personality) because I wanted to find the right mix of friendly/conversational and professional. And I feel really confident that we’ve achieved that during our time working together.Sally was super friendly and responded positively to my suggestions during the editing phases. I’m really pleased with my website copy and I can’t wait to publish it now! Thanks, Sally!
- Cathy Castling - Freelance Translator
[What can you expect to walk away with when you work with me?]
Results
Strategic messaging that gets to the heart of your offer
A brand personality that feels natural and authentic
The words to use when you need to describe what you do
More paying customers
More time to work on what you do best
Projects they loved
[Happy clients]
“A joy to work with”
Sally has been a joy to work with as she is intelligent, curious and can convert ideas and thoughts into well crafted, exciting copy in a short time. Her videos are especially helpful in explaining her approach. Highly recommended and easy to work with.
- Maureen Adams - Maureen Adams Coaching
Bring your business to life with clear words where you need them most
Let’s get your name out there for all the right reasons