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Fashion copywriter

{Get more people wearing your clobber}

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Sally, a UK-based freelance copywriter is wearing a yellow jumper and smiling.

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Are you running a fashion brand?

Or do you do the marketing for one?

You might be a sustainable lingerie brand, a luxury jewellery designer or an ethical streetwear collective.

Are you ready to find your fans, grow your sales or become the go-to in a crowded market? Do you want to talk about your products, processes and people in a way that feels credible, authentic and clear?

You need a freelance fashion copywriter.

Why hire a fashion copywriter?

A fashion content writer or copywriter is someone who writes the words that matter, helping you establish or strengthen your brand personality, build a loyal customer base and get more people wearing your clobber.

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Brand Messaging

Guarantee consistent, considered communication across platforms with brand messaging: a toolbox full of useful copy to reach for every time you write.

Find out more about brand messaging >>

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Tone of Voice

Define your brand’s unique personality and develop a memorable brand voice for consistent communication and genuine connection.

Find out more about brand voice >>

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Web Copy

Tell your story, promote your product or explain your service with creative copywriting for your website.

Find out more about web copy >>

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How I’ll help

Experienced

I started out my professional career as a fashion buyer. I used to create, fit, amend and cost garments for a living. Not only do I know my way around a garment, I know how to sell one too.

Trusted

I’ve worked with clients including an ethical fashion marketplace, an independent jewellery designer and an innovative brand selling socks out of vending machines.

Nuanced

If you’re an ethical or sustainable fashion brand, I’m here to help you bridge that gap between conscious and commercial. There’s a misconception that all eco brands have to talk about peace, love and light. But I believe there’s no limit to the personalities an eco brand can adopt to succeed. It’s about finding what’s right for you and your customers.

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[Happy clients]

“The highest quality of writing”

Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing.

- Paul Lubitz - Holly Yashi

[What can you expect to walk away with when you work with me?]

Results

Uncover or strengthen your brand’s personality to stand out in a crowded market
Express yourself, your story and your values with clarity
Get your garms in front of your dream customers
Show your products off in all their glory

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Case Studies

Azneo

What?
Web copy, content, tone of voice

Who?
A sustainable fashion marketplace

Why?
To launch the brand and attract a loyal following

Projects they loved

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[Happy clients]

“Helped us craft our tone of voice”

It’s been an absolute pleasure working alongside Sally while launching and building Azneo. Her passionate and creative writing has helped us craft the website’s tone of voice and her enthusiasm and determination make her a fantastic freelance copywriter to work with.

- Polina Valcheva - Azneo