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Mind your language

Blog posts

{ Thoughts, tips and tidbits from the world of brand copywriting. }

Sally Fox Sally Fox

Use this trick to boost your creativity

When you’re staring at an empty page where your creative genius should be, a little bit of pleasure could be the answer. Find out how savouring the perfect boiled egg or learning a dance routine could solve your writer’s block and get you back in the zone.

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Small business tips Sally Fox Small business tips Sally Fox

6 things to get you through winter

Most of us are back in lockdown. Only this time the nights are longer and the days are colder. It’s not the easiest. I don’t know about you, but I’m leaning on small comforts to find quiet pleasure in these still days. What I’m about to share isn’t rocket science. But for me at least, these have been little slivers of light in darker days.

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Copywriting, Small business tips Sally Fox Copywriting, Small business tips Sally Fox

How to turn your period into your power

What if your monthly cycle wasn’t something that held you back? What if it could help you be more creative, productive, focused and confident, right when you need to be? This year, I discovered cycle tracking. I learnt that by understanding the four phases of my menstrual cycle, I can use them to my advantage. In this post, I offer ideas to help you make the most of your own monthly rhythm.

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I’m Sally, the desk plant killer behind Lumen & Fox πŸ‘‹

I do brand voice and copywriting for big-hearted businesses.

That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether it’s copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.

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