sally@lumenandfoxwords.com (+44) 1884 21 89 89
✏️Copywriting and brand voice services | How I can help you
💡Idea shower hour | Book your consultation
🎨Portfolio | Check out my work
📨Newsletter | Monthly tone of voice inspo
🖋️Blog | Read about copywriting, tone of voice and brand language
👋Contact | Let’s have a chat
As a writer, I edit other people’s writing all the time. And yes, there are times where I edit writing that is truly truly terrible. And the bar is pretty low here. When I say terrible, I mean it’s hard to understand, it’s a slog to read and you come away not really understanding what you just read. But it’s really not as common as you’d think.
AI is here and there’s not much we can do about it. But how can we use the tool to improve efficiency while protecting our brand values? Here are my thoughts.
As part of my work on brand messaging, I often help businesses draft their brand values: the principles that guide how a company moves through the world, from how it hires staff to how it treats its customers.
I think a question not enough businesses are asking is: “Does our use of AI align with our brand values?”
Sure, I’m a little biased, but I’d argue that every business – big, small, online, offline, product, service, old, new – should have a voice. Here’s why.