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Mind your language
Blog posts
{ Thoughts, tips and tidbits from the world of brand copywriting. }
How to align your tone of voice with your brand values
Rather than letting your brand values gather dust, why not use them to shape and inform your brandβs tone of voice?
Vanderful: promoting a positive future through play
Imagine a dog, a cat and their humans rolling into your town in a vintage Volkswagen campervan. Youβd look twice. In 2019, Vikki, Francesco, Federico, Bronzo the dog and Zuzu the cat founded Vanderful: an organisation dedicated to delivering performing arts and surf craftsmanship workshops to children. Follow their incredible journey through Africa and Europe here.
Deogracias Benjamin Kalima: Reporting from 'The Warm Heart of Africa'
Deogracias is a freelance journalist reporting on environmental conservation and climate change in his home country Malawi. He shines a light on what local individuals, particularly in rural or agricultural settings, are doing to make their processes more sustainable for themselves, for Malawi and for the rest of the world.
Kaye Jones: Rewriting the way we teach history
Kaye Jones is a former teacher, author, historian and founder of The Herstorian, an organisation that works to question history as told by straight, white, privileged men. She works with publishers and educational institutions to challenge unconscious bias and amplify the voices of women and the Global Majority.
Liz Ricketts: The truth about what happens to second-hand clothing
Kantamanto Market, Accra, Ghana is the final destination for millions of garments discarded in the UK, USA and Canada every week. Working to shine a light on what really happens to your clothes after youβre done, Liz Ricketts talks about our addiction to consumption and what we can do to help.
Natalie Small: The surf sisterhood turning the tide on women's mental health
Find out how therapist and avid surf sister Natalie Small founded Groundswell Community Project. The organisation offers surf therapy sessions and retreats to women and girls from age four to 90 who are facing challenges in their lives.
Lianne Bell: βBuy less stuff. Eat more plants. And celebrate your wears.β
Sustainability activist, author and lecturer Lianne Bell talks about celebrating your wears, circular fashion and the letter she sent to David Attenborough.
Sarah Allen: From Facebook activist to low waste author
Sarah Allen's career as a low waste activist started with a single Facebook post. Now she is a celebrated author, blogger and speaker. Discover her top tips for reducing your own waste footprint and her hopes for the future.
Martha Silcott: One woman's mission to stem the flow of period waste
After an embarrassing incident at a dinner party, Martha Silcott invented the FabLittleBag for period product disposal. Find out about the triumphs and challenges she's faced bringing her invention to the handbags of women around the world.
Kaluki Paul Mutuku: "The biggest threat to our planet is our inaction.
Kaluki Paul Mutuku is a climate activist on a mission to restore beauty to Kenya. He told me about the time he prevented the building of a new coal plant and his inspirational community projects.
Julie Dass: How tackling a trash problem brought an island together
Julie Dass and her family started Oceans4Life in response to the ocean plastics problem on the Spanish island of Gran Canaria. Read about the strangest things they found on beach cleanups and their world record-breaking project.
Iβm Sally, the desk plant killer behind Lumen & Fox π
I do brand voice and copywriting for big-hearted businesses.
That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether itβs copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.
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