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Mind your language
Blog posts
{ Thoughts, tips and tidbits from the world of brand copywriting. }
What you can do to make your freelance business more sustainable
You recycle, try to eat less meat and watch news items about the climate with concern. But how can you make a difference as a freelancer or small business? This handy beginners guide will help you take your first steps to running a business with a positive impact.
Everything you need to know about planting trees for your business
Affordable, quick and quantifiable, it’s easy to see why so many small businesses looking to do good turn to tree planting. Here, I give you the lowdown on planting trees for your business from the folk doing their bit to give back.
Everything you need to know about greenwashing and how to avoid it
As more consumers choose to shop ethically and sustainably, we as brands, copywriters and marketers have a golden opportunity to earn their trust and loyalty. How? By communicating our values and goals with simplicity and honesty.
I’m Sally, the desk plant killer behind Lumen & Fox 👋
I do brand voice and copywriting for big-hearted businesses.
That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether it’s copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.
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