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Mind your language
Blog posts
{ Thoughts, tips and tidbits from the world of brand copywriting. }
Should we ever copy copy? Or is copying key to good copy?
How and when do we imitate other brands in marketing and advertising? How much copying is okay? And is originality at all costs really worth striving for?
Iβm Sally, the desk plant killer behind Lumen & Fox π
I do brand voice and copywriting for big-hearted businesses.
That means finding the words that bring your bright ideas to life. The words that let you make your mark. Whether itβs copy for your website or powerful messaging to use across every platform, pitch and proposal. I use a fun, creative and uplifting approach to figure out what you want to say and, most importantly, how you want to say it.
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Take a look at how I can help