https://lumenandfoxwords.com/blog daily 0.75 2026-03-09 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728295110157-1MI0YT4O2R8L2C70TFO2/uk-copywriter.png https://lumenandfoxwords.com/blog/why-ai-copy-does-not-convert monthly 0.5 2026-03-09 https://lumenandfoxwords.com/blog/creativity-or-clarity monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1770659667914-DGYJYEL6AOJ6P36D6VZL/20200327_170033.jpg Blog - What comes first, creativity or clarity? https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1770659666599-GUK4LD6GKNSTM239T4J0/20230707_161448.jpg Blog - What comes first, creativity or clarity? https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1770659668166-87ZT1FZZTS3BNXI16IRE/carelabel_1024x1024.webp Blog - What comes first, creativity or clarity? https://lumenandfoxwords.com/blog/freelance-copywriter-for-agencies monthly 0.5 2026-01-13 https://lumenandfoxwords.com/blog/what-is-a-web-copy-audit monthly 0.5 2025-12-09 https://lumenandfoxwords.com/blog/how-to-use-a-tone-of-voice-guide monthly 0.5 2025-11-07 https://lumenandfoxwords.com/blog/is-ai-copywriting-worth-it monthly 0.5 2025-11-20 https://lumenandfoxwords.com/blog/cultural-references-in-copy monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/d8dc486b-c1e9-46bd-a40a-95d9c79c9f6a/Taskrabbit%2B-%2BWide0.webp Blog - Beat the bots with this clever copy trick - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1757416174001-JR99KQW3JZF0VG2AOF3K/1000240832.jpg Blog - Beat the bots with this clever copy trick https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1757416173997-O1EH3FVYDI05RXJRT7MV/Screenshot_20250327_102543_Instagram.jpg Blog - Beat the bots with this clever copy trick https://lumenandfoxwords.com/blog/sign-off-copy-faster monthly 0.5 2025-09-09 https://lumenandfoxwords.com/blog/am-i-a-brand monthly 0.5 2025-12-09 https://lumenandfoxwords.com/blog/tone-of-voice-audit monthly 0.5 2025-12-09 https://lumenandfoxwords.com/blog/why-does-tone-of-voice-matter monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/7777c2e3-d1d0-49b6-81c8-3e061b2cb15a/Our+History.png Blog - Why does tone of voice matter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/7344b189-629c-4103-ab98-da8984de0489/we%27re+innocent.png Blog - Why does tone of voice matter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1748094809539-7YONIUHWXWFKUOA65P5O/Crunch+time.jpg Blog - Why does tone of voice matter? https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1748094822273-7Z1ORZN5JXUMDK8WIXEI/Nature%27s.jpg Blog - Why does tone of voice matter? https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/a33d72c4-fb6d-4fcc-9d01-9352a26a31eb/kfc.jpg Blog - Why does tone of voice matter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f6fa8b7d-d4ce-43d2-b274-bcf181dc760b/kfc+2.jpg Blog - Why does tone of voice matter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/54c5ee2c-c5c2-4819-9bf5-7e32291884ea/our+values.png Blog - Why does tone of voice matter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/b71b1e78-65fe-43f9-8044-ada14be5bca1/text.png Blog - Why does tone of voice matter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/writing-copy-with-clarity monthly 0.5 2025-09-09 https://lumenandfoxwords.com/blog/creating-a-mood-with-copy monthly 0.5 2025-04-17 https://lumenandfoxwords.com/blog/the-importance-of-a-brand-messaging-hierarchy monthly 0.5 2025-03-30 https://lumenandfoxwords.com/blog/luxury-brand-copywriting monthly 0.5 2025-03-13 https://lumenandfoxwords.com/blog/remove-innovative-solutions-from-your-copy monthly 0.5 2025-02-28 https://lumenandfoxwords.com/blog/when-you-dont-need-a-copywriter monthly 0.5 2025-02-13 https://lumenandfoxwords.com/blog/should-i-use-ai-for-copywriting monthly 0.5 2025-01-16 https://lumenandfoxwords.com/blog/writing-better-taglines monthly 0.5 2025-01-30 https://lumenandfoxwords.com/blog/when-saying-sorry-keep-it-simple monthly 0.5 2024-12-19 https://lumenandfoxwords.com/blog/write-copy-in-present-tense monthly 0.5 2024-12-12 https://lumenandfoxwords.com/blog/find-the-limits-of-tone-of-voice monthly 0.5 2025-01-28 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/243995e3-fb30-465a-85a3-fb0db314f805/screenshot-frida.co.uk-2024.07.22-16_56_48.png Blog - How far is too far when pushing your tone of voice? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/7f8e5d59-84dd-4dec-9145-4ad8f1b1912c/screenshot-frida.co.uk-2024.07.22-17_00_18.png Blog - How far is too far when pushing your tone of voice? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/how-to-write-short-sentences monthly 0.5 2024-11-14 https://lumenandfoxwords.com/blog/attracting-attention-with-word-choice monthly 0.5 2024-10-24 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/b662caef-3bf2-43cb-9093-42e67c1e30e4/Screenshot_20240606_161057_Instagram.jpg Blog - How to use words to stop the scroll - Make it stand out A close-up of a person in a sheer floral bra. Text reads: “Sorry! We’re out of steel-wired, super push-up boob prisons.” https://lumenandfoxwords.com/blog/how-to-write-cold-emails monthly 0.5 2024-10-16 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/d6e90c58-a036-4581-a68a-6773c5836014/Edison.jpeg Blog - How to write a (good) cold email - Make it stand out Hey Sally! It’s been about a week since you signed up for Slick Inbox, the newsletter reader app. (If you need a primer, you can check out https://slickinbox.com). I just wanted to send a quick email to check in with you, to see how you’re finding Slick. Maybe you have been loving it, maybe hating it (), or well maybe you haven’t even used it much at all! But that’s precisely why I was hoping to have a conversation with you, to get to know you, so if you have a few minutes, I’d really appreciate that! You can write me anything! And I promise you I’d reply to them, but if you don’t know where to start, here are some of the things that I’d love to learn about you! • What do you do? • How did you hear about Slick? • How are you using Slick? • What do you like, or not like about Slick? • How would you describe Slick? • Is there anything I can do to improve your experience? • If you don’t really use Slick, could you tell me why? Well, that’s a big list! But don’t feel obliged to answer them, they’re just suggestions. Just go ahead and say whatever is on your mind :) That is all then, have a great day ahead, Sally! Warmest regards, Edison from Slick https://lumenandfoxwords.com/blog/im-a-freelance-copywriter-in-devon monthly 0.5 2024-10-13 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1617103721810-XLPBI0Q6M8OVM3JKPGZX/sally-fox-freelance-copywriter-in-devon.jpg Blog - A blog post about how I'm a freelance copywriter in Devon Hello, I’m Sally. I’m a freelance copywriter in Devon. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1626794504567-YMNHWIU9HPM0YICGFJVP/house-freelance-copywriter-in-devon-min.jpg Blog - A blog post about how I'm a freelance copywriter in Devon https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1626794525908-QL9TM6AR1QNBEPWKLDNS/freelance-copywriter-in-devon-pet-min.jpg Blog - A blog post about how I'm a freelance copywriter in Devon https://lumenandfoxwords.com/blog/add-personality-to-about-page-copy monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/69b74e1a-2bda-4616-8be6-5d693ca8a789/screenshot-mybeautifulcaravan.co.uk-2024.04.10-17_01_08+Medium.jpeg Blog - How to make your About page more *you* - Make it stand out My Beautiful Caravan is a bold and bright, teeny-weeny (but perfectly formed) independent boutique, located in the popular coastal town of Stonehaven, Aberdeenshire. Opened in March 2014, MBC has a welcoming, retro vibe. We specialise in cool cards and quirky, design-led gifts for every occasion: gorgeous stationery, lovely homewares, great gifts for men, unusual things for kids, beautiful jewellery and so much more! We choose high-quality products we believe in, including a good assortment of Scottish gifts, handmade items, and some exclusive goodies made just for us. Passionate about great design old and new, we just love championing the little guys too – look out for things you haven’t seen before from smaller makers… Our amazing customers have been asking us for years if we have a website. Well, we do now! So grab yourself a cuppa, maybe a custard cream or four, and enjoy. We hope you have a very pleasant home shopping experience, and please don’t hesitate to contact our bricks-and-mortar store with any questions about our products – we’re here to help. Happy Shopping, Caravanners! https://lumenandfoxwords.com/blog/using-customer-pain-points-in-copy monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/04cb9c08-6576-4f41-a150-7f2b77d439d2/screenshot-www.bravissimo.com-2024.04.19-14_48_51.png Blog - Confronting your customer’s pain points: what’s the best approach? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/b24ec3ee-def4-45e3-b350-87b4ef996f8f/screenshot-www.bravissimo.com-2024.04.19-14_54_46.png Blog - Confronting your customer’s pain points: what’s the best approach? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/how-to-structure-your-copy monthly 0.5 2024-10-13 https://lumenandfoxwords.com/blog/breaking-copywriting-rules monthly 0.5 2024-10-08 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f6961da0-b960-4dea-bf5e-9e094dbcc160/Welcome+to+Me%2BEm.jpg Blog - When to break copywriting rules - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/dc94bce1-28f4-4a87-ac27-0f4852e3a9e1/2.png Blog - When to break copywriting rules - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/837a662b-d7d7-4976-a456-5c8cd10d7aea/3.png Blog - When to break copywriting rules - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/ed61ec7f-cac0-4b72-90bf-d56355e65d29/4.png Blog - When to break copywriting rules - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/how-to-do-competitor-copywriting-analysis monthly 0.5 2025-11-20 https://lumenandfoxwords.com/blog/creative-sales-copywriting-tip monthly 0.5 2024-10-13 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/648f1cc7-bd0a-45f9-ab21-e845ae0bcf01/IKEA.png Blog - A writer’s tip to bring your offer to life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/69005663-c7e8-4287-bb23-19b6a80ec60f/1695215989580+%281%29.jpeg Blog - A writer’s tip to bring your offer to life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/9a9bc051-6629-4d01-9e99-75a94185dd8e/Emma+%281%29.png Blog - A writer’s tip to bring your offer to life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/01f4928d-7338-46d5-a7c6-e2adfe36f60b/screenshot-stripeandstare.com-2024.02.02-16_01_49+%281%29.png Blog - A writer’s tip to bring your offer to life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/54b348ff-1714-4f47-81f7-88daeecfddca/innocent+%281%29.png Blog - A writer’s tip to bring your offer to life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/who-influences-brand-voice monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/2186b729-ef9e-49f2-a673-06f32a113b77/screenshot-careers.duolingo.com-2023.04.25-17_11_39-min.png Blog - Should team, customers or competitors have more of an influence on your tone of voice? 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- Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/8c387140-2de2-4bf5-a395-09d1786b6450/Notion.png Blog - What is storytelling and how can it make my copy better? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/8b8dd7a9-838a-488b-9010-a8cc01732c1d/Who+gives+a+crap.png Blog - What is storytelling and how can it make my copy better? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/78b9af24-9aac-4527-b0e2-cdc6d353b85b/Strangelove+Ginger+Beer.jpg Blog - What is storytelling and how can it make my copy better? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/7cb63f5b-c17d-494f-9915-fefdc40a549c/Zapp.jpeg Blog - What is storytelling and how can it make my copy better? - Make it stand out (Image courtesy of Jonathan Bunkall on LinkedIn) https://lumenandfoxwords.com/blog/express-your-opinions-confidently monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/cba79837-56c2-46db-9ab6-0f43749d6804/Sardinas+Spanish+Ad.png Blog - Finding your voice: How to take a stand and stand out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/how-to-write-a-good-hook monthly 0.5 2025-10-30 https://lumenandfoxwords.com/blog/b2b-tone-of-voice-mistakes monthly 0.5 2024-10-13 https://lumenandfoxwords.com/blog/what-is-tone-of-voice monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/4da7f2bc-a0f2-47f8-99d5-8bebaefc2a24/Apple+welcomes+employees+to+the+team+with+on-brand+copy. Blog - What is tone of voice? - Make it stand out Apple welcomes employees to the team with on-brand copy. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/3d76986a-11b8-44ba-93a3-f257cd45ab85/Penfold-min.png Blog - What is tone of voice? - Make it stand out Penfold lighten up a potentially dry pension email with an upbeat tone of voice. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/e533498a-dbd6-4301-ba94-ae668278b5aa/Patagonia-min.png Blog - What is tone of voice? - Make it stand out Patagonia create their tribe and let you know you’re part of it with their tone of voice. https://lumenandfoxwords.com/blog/an-introduction-to-brand-naming monthly 0.5 2024-10-07 https://lumenandfoxwords.com/blog/breakdown-of-a-good-tone-of-voice-guide monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/953e261b-6d15-4ad0-8bf3-c8aaafd2f24e/Voice-min.png Blog - What you should find in your tone of voice guide - Make it stand out Mailchimp’s tone of voice guidelines have a short but compelling introduction https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/bacd92c7-6ed5-4980-8a0c-6e6449b0399b/National+Trust+Tone+of+Voice.png Blog - What you should find in your tone of voice guide - Make it stand out The National Trust’s 2014 tone of voice guide had four personality pillars https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/56a53e33-87cd-4bb6-b456-26fc18a85a3a/National+Trust-min.png Blog - What you should find in your tone of voice guide - Make it stand out The National Trust explains what it’s not https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/b28d7a51-a7f8-4ff8-b74e-e7ab1f974812/Connect-min.png Blog - What you should find in your tone of voice guide - Make it stand out ClassPass https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/24a33ffe-1153-4f04-91f6-d8e398905530/Tonal+Scales-min.png Blog - What you should find in your tone of voice guide - Make it stand out Twitch takes on tone in their brand voice guidelines https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/555f6eb7-adf1-4c00-a513-5fa302a5d621/Things+to+avoid-min.png Blog - What you should find in your tone of voice guide - Make it stand out The British Council’s checklist of common errors to avoid https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/b8a98fb5-cecb-463f-a2a5-ba5e387c489c/Copy+from+Bolt-min.png Blog - What you should find in your tone of voice guide - Make it stand out Copy examples from Bolt https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/dcf6fa08-4120-47f7-86e6-e74ce3ac0613/Girlguides-min.png Blog - What you should find in your tone of voice guide - Make it stand out Guidelines from Girlguiding https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/5deefbbb-8527-4e51-b5db-e2aa6b0d375b/General+Writing-min.png Blog - What you should find in your tone of voice guide - Make it stand out Writing tips from the University of Leeds’ tone of voice guidelines https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/45cc000e-28d3-4807-97ef-40d37179ed31/Rules+of+UK+Australian+English-min.png Blog - What you should find in your tone of voice guide - Make it stand out Style and language guidance from the Moodle tone of voice guidelines https://lumenandfoxwords.com/blog/the-role-of-teams-in-tone-of-voice monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/b22aad19-875c-443c-aa0b-922e37a61d3d/Screen+shot+of+Duolingo%2C+boost+your+learning.png Blog - Should your team influence your tone of voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/3bf72b9e-aa5b-450e-b888-56619a4e4b65/Screen+shot+of+Duolingo+message-min.jpg Blog - Should your team influence your tone of voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/what-is-the-green-claims-code monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/3eac1c06-7e5d-4130-9c04-492ca6132562/screenshot-jrozenbroek.com-2024.02.02-10_54_39+%281%29+%281%29.png Blog - Everything you need to know about the Green Claims Code to protect your business in 2024 - Make it stand out Menswear brand Rozenbroek states their sustainable credentials in this product description for their classic white t-shirt. Note the reference to official certification from OEKO-TEX adding weight to their claims. A sentence about the significance of OEKO-TEX would make this perfect. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/34bda922-ab13-4727-9091-449eac4b6ca5/compostable-sustainability-copy.png Blog - Everything you need to know about the Green Claims Code to protect your business in 2024 - Make it stand out Dog poo bag brand Beco gives detailed instructions allowing you to compost their products at home. They’d get full marks if they could explain those technical standard codes in everyday language for us. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/7c8a38cc-d4a3-4be8-998e-cbedc732bc4e/screenshot-www.ecover.com-2024.02.02-11_30_30+%281%29.png Blog - Everything you need to know about the Green Claims Code to protect your business in 2024 - Make it stand out Ecover makes eco-friendly cleaning and household products. But not content with focusing on ingredients, they also have policies when it comes to plastic, sourcing, manufacturing, fragrances and - as this copy shows - design. Note also the use of the present tense, telling us this is a work in progress. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/0d3dfa85-f30e-40fe-b411-3fd1da22438e/screenshot-www.triodos.com-2024.02.02-11_55_32+%281%29.png Blog - Everything you need to know about the Green Claims Code to protect your business in 2024 - Make it stand out Ethical bank Triodos sets ambition, clear and measurable emissions goals. Looking forward to their 2025 reporting. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/c6852dc7-95a6-49fb-b371-79c4594a99a3/screenshot-seamorgens.com-2024.02.02-11_59_31+%281%29.png Blog - Everything you need to know about the Green Claims Code to protect your business in 2024 - Make it stand out Sustainable swimwear brand Seamorgens lets us know that not only are their costumes made from recycled nylon waste, but the fabric can be recycled indefinitely without losing quality. Now just close the loop by offering a takeback service! https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/3cca7e9e-306f-4e07-a34f-99a5c975294e/screenshot-www.phoenixtaxis.net-2024.02.02-12_06_37+%281%29.png Blog - Everything you need to know about the Green Claims Code to protect your business in 2024 - Make it stand out We know Phoenix Taxis is as green as they say because they list evidence. A more logical structure would make this perfect. https://lumenandfoxwords.com/blog/brand-voice-for-social-and-sms monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/68bc54ba-c308-4655-b74c-dbed825b893e/Screenshot+Messages.jpg Blog - How to bring your brand voice to your copy every day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/questions-to-make-your-copy-more-effective monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/71485239-f835-4ac2-abc2-b25c66d5389f/Clutter+fairy.png Blog - 5 questions that’ll make your copy more effective - Make it stand out Search engine listing for Clutter Fairy https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/cc894655-530d-4b3f-a67c-c3c52c2186b6/notion+image.png Blog - 5 questions that’ll make your copy more effective - Make it stand out Landing page copy for Notion https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/6fd7cb9a-bd24-46c0-ba1f-768590e6176e/Pact.png Blog - 5 questions that’ll make your copy more effective - Make it stand out Web copy for Pact https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f9d95b9c-cbdb-417a-8506-aae256521fd3/Pure+Pet+Food.png Blog - 5 questions that’ll make your copy more effective - Make it stand out Web copy from pet food brand, Pure https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/642e76ce-9e2a-4353-b85f-7992f5a8f97e/NATALIE+HEWITT.png Blog - 5 questions that’ll make your copy more effective - Make it stand out Wedding planner Natalie Hewitt’s website homepage banner https://lumenandfoxwords.com/blog/should-brands-swear monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/17ecd807-bf1c-4e5c-81da-ca1d19b42510/screenshot-www.fuckthetories.co.uk-2020.12.16-15_25_47-min.png Blog - Should your brand swear? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/705ff04e-35dd-4beb-a2ed-3db78af4909d/FCK-min.jpg Blog - Should your brand swear? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/the-building-blocks-of-tone-of-voice monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/50a905e7-3483-4ab1-b244-01bd537de613/Patagonia+talks+about+big+scary+topics+using+small%2C+simple+words.png Blog - How to build a tone of voice - Make it stand out Patagonia talks about big scary topics using small, simple words. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/594e193b-3ebb-49ba-8159-e419a50cefe4/Tone+of+voice+example+-+Xelix Blog - How to build a tone of voice - Make it stand out Xelix (a former client) targets their jargon at their accounts payable literate audience. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/64f9c258-6e46-4f8b-879f-1f18f5c07389/Joey+Designs%2C+a+graphic+designer+for+food+and+drink+brands+weaves+food+references+into+her+website+copy.png Blog - How to build a tone of voice - Make it stand out Joey Designs, a graphic designer for food and drink brands (and former client), weaves food references into her website copy. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/407487db-97c0-4ac5-a436-3eddaa411b59/Paynter+Jacket+Co.+throws+in+a+casual+Coco+Pops+reference+for+their+UK+audience.png Blog - How to build a tone of voice - Make it stand out Paynter Jacket Co. throws in a casual Coco Pops reference for their UK audience. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/697170d0-0994-4824-a131-d7190257b29b/StrangeLove+promotes+their+ginger+beer+using+fragmented+sentences+for+humour..jpg Blog - How to build a tone of voice - Make it stand out StrangeLove promotes their ginger beer using fragmented sentences for humour. (Thanks to Dan Nelken who featured this ad in his book A Self-Help Guide for Copywriters.) https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/2b83e17f-421c-46e0-abca-0bdf73aed944/Pringles+uses+rhyme+to+create+a+memorable+line..jpeg Blog - How to build a tone of voice - Make it stand out Pringles uses rhyme to create a memorable line. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/bb74db13-4dc8-49f5-bd27-1ebd91f378d7/Brands+using+emojis+in+their+email+subject+lines..png Blog - How to build a tone of voice - Make it stand out Brands using emojis in their email subject lines. https://lumenandfoxwords.com/blog/align-tone-of-voice-with-brand-values monthly 0.5 2024-10-07 https://lumenandfoxwords.com/blog/copying-originality-copywriting-authenticity monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/ddb8dfb8-1a5c-413b-9ded-59b5764ed174/economist-min.jpg Blog - Should we ever copy copy? Or is copying key to good copy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/how-to-write-about-sustainability monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f483fc30-f312-4337-a452-f0ca0ca04d3a/Hey+Girls.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/96d6bdc5-8dd5-4eb6-bd1d-6af79fc4028f/This.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/dcdb13c6-2b1e-4408-8bb9-ac55df0d2f28/Shaina+Mote.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/050afc59-b9db-47c0-94bf-9d089fa7078a/Ordinary+Things.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f228995d-0ab3-4e28-95d4-da2693da180a/screenshot-rubiesintherubble.com-2021.11.04-09_31_03-min.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/936e1d35-1b50-4513-be7b-f53084b8b907/Loud+Bodies.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/12ea84fc-0b94-4317-964e-049a80298541/Tony%27s-min.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/36a005fd-ad96-470e-bd6f-ffa422d9a27f/screenshot-paynterjacket.com-2021.11.04-09_29_27-min.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/b151f15a-11e3-4714-94dd-0828de033c79/Frank+and+Oak.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1f5ecc8f-ddf0-4781-b9b5-e55c1c9b02b0/Foraging+Fox.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/db1ddfd0-cd11-4fe5-a8dd-f9f2b255d86b/Oatly-min.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/2cc9f22c-68e4-4ac8-952f-8fa3dc25a2d8/Third+Love-min.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/ebec9bc4-f04d-42f4-9a7c-b3f70308d100/screenshot-www.patagonia.com-2021.11.04-09_27_31-min.png Blog - The best examples of sustainability copywriting to inspire your own purpose paragraphs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/how-to-use-tone-of-voice-in-tiny-ways monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/0d91959b-f888-462f-9408-8cfbf0a56c36/20200327_170033.jpg Blog - How to use tone of voice in tiny ways to delight your customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/4146be93-57e3-45ff-903f-d99a926a7b38/REFORMATION+1.png Blog - How to use tone of voice in tiny ways to delight your customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/a7fc34b1-6b57-4135-887b-435e63d91225/REFORMATION+2.png Blog - How to use tone of voice in tiny ways to delight your customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/625defff-e1e3-41d1-90ab-4d0bfb6ae527/Screenshot_20200326-155800_Down+Dog.jpg Blog - How to use tone of voice in tiny ways to delight your customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/mistakes-i-made-and-how-i-fixed-them monthly 0.5 2024-10-07 https://lumenandfoxwords.com/blog/how-messaging-and-tone-of-voice-help-you-stand-out monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/19c26fae-27ae-441a-8290-3fed8f20d21e/IMG_20221208_164941_370.jpg Blog - How messaging and tone helped one brand stand out (with stealable tips) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/blog/how-to-read-more-to-write-better monthly 0.5 2024-10-07 https://lumenandfoxwords.com/blog/how-to-handle-a-freelance-dry-spell monthly 0.5 2024-10-07 https://lumenandfoxwords.com/blog/how-to-say-sorry monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/74aaf62f-b26b-4476-a5b8-e1d881ce67f4/London+Underground+Tube+Service+Notice.png Blog - 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Hayley Dawson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/a28cd607-be5b-4ee7-9a86-086408014857/screencapture-hayleydawson-about-2021-09-13-16_50_39.png Case Studies - Hayley Dawson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/film-maker monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/3b4be6f0-1774-4a2a-a5e8-d41c01ddc10e/screenshot-www.outpostfilms.ca-2019.08.26-18_31_42.png Case Studies - Outpost Films - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/93418d26-6d1b-4895-bc91-f69ef04a3080/screenshot-www.outpostfilms.ca-2019.08.26-18_34_21.png Case Studies - Outpost Films - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/d89b23d4-15db-45ff-bb81-28d7af648628/screenshot-www.outpostfilms.ca-2019.08.26-18_35_24.png Case Studies - 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Azneo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/05a76a63-26b6-406d-b0f4-3400d2c45038/screenshot-amethyst-copper-kzbs.squarespace.com-2019.04.30-17-52-17.png Case Studies - Azneo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/a8d5f83d-529e-4ad9-99d1-3f5f8f705126/screenshot-azneo.com-2019.04.23-13-40-57.png Case Studies - Azneo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/ecomm-digital-marketing-tool monthly 0.5 2024-10-13 https://lumenandfoxwords.com/customer-case-studies/creative-collective monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/a969fae2-a536-44f7-912c-6daa9e7d26c9/screenshot-www.nordicworkshop.com-2020.09.30-16_44_17.png Case Studies - Nordic Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/c1816e48-f5ea-40cb-a21f-5df42200d14d/screenshot-www.nordicworkshop.com-2020.09.30-16_44_54.png Case Studies - Nordic Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/207e4d62-77c3-48ac-9a14-01a6108d7ebc/screenshot-www.nordicworkshop.com-2020.09.30-16_45_20.png Case Studies - Nordic Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/699aa6a8-cad4-4ae6-86c4-a5d99bae228d/screenshot-www.nordicworkshop.com-2020.09.30-16_45_59.png Case Studies - Nordic Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/coworking-space-b2b monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/5029f7b2-2625-43ae-a8cf-2a122f8110f8/screenshot-www.diwanhub.com-2019.12.03-16_54_02.png Case Studies - Diwan Hub - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f9a2af8e-98b0-4c84-83bd-5effd263c95f/screenshot-www.diwanhub.com-2019.12.03-17_03_05.png Case Studies - Diwan Hub - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/9c21af85-8a2f-445d-b45a-ca5bb3a4730d/screenshot-www.diwanhub.com-2019.12.03-17_03_47.png Case Studies - Diwan Hub - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/7359f85c-0ff7-47ea-9be4-3f56d9d4fa21/screenshot-www.diwanhub.com-2019.12.03-17_05_45.png Case Studies - Diwan Hub - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/2f608380-2234-42d6-9f67-f5757db0cc28/screenshot-www.diwanhub.com-2019.12.03-17_07_49.png Case Studies - Diwan Hub - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/9d65782d-4e9e-4fdd-ad40-b2563787efc8/screenshot-www.diwanhub.com-2019.12.09-11_48_49.png Case Studies - Diwan Hub - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/haircare-brand monthly 0.5 2024-10-13 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/ad62bdad-9256-452d-8b03-d015b3257d99/screenshot-www.tresemme.com-2020.12.17-12_01_41.png Case Studies - TRESemme - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1e3d16f8-8ad6-4158-ada5-991cd7787e86/screenshot-www.tresemme.com-2020.09.21-16_31_51.png Case Studies - TRESemme - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/b2b-payroll-saas monthly 0.5 2024-10-13 https://lumenandfoxwords.com/customer-case-studies/graphic-designer monthly 0.5 2024-10-13 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f66c7e13-ddc6-423d-be5a-91afaac75c08/screencapture-joeydesigns-co-uk-2023-03-27-13_19_54.png Case Studies - Joey Designs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/holiday-let-management-company monthly 0.5 2025-04-09 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/6f5b2939-b68d-4088-8ee3-f88541ea81dc/screencapture-cornishkeepers-co-uk-2022-06-03-17_13_50-min.png Case Studies - Cornish Keepers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/masterclass-platform monthly 0.5 2024-10-13 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314807323-MRYVB9ZLUO6T1QVSF3Y1/screencapture-humanava-2021-05-05-17_51_07.jpg Case Studies - Humanava - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314808754-WIJK31W03IYS39YWLSQD/screenshot-www.humanava.com-2022.05.03-11_13_55-min.png Case Studies - Humanava - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314809947-IKI48LM7A5R66USTGW1H/screenshot-www.humanava.com-2022.05.03-16_31_02-min.jpg Case Studies - Humanava - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314811539-BICLVRUBO20JYCB606AL/screenshot-www.humanava.com-2022.05.03-11_11_09-min.png Case Studies - Humanava - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/sustainable-furniture-maker monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314819463-1HSLNS3DXCTK5AYL1YEP/screencapture-jottstudio-home-2021-12-02-18_04_19-min%2B%25281%2529.png Case Studies - Jott Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314820880-D0G36LXZUZU8VTVFJSQP/screencapture-jottstudio-circular-economy-2021-12-02-18_11_30-min.png Case Studies - Jott Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314828800-WFN0M8IE7852LMTFG5V2/screencapture-jottstudio-sustainability-2021-12-02-18_06_11-min.png Case Studies - Jott Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314830563-HGWYRU4965WGFF6HF24D/screencapture-jottstudio-product-page-pj005-2021-12-02-18_05_17-min.png Case Studies - Jott Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/sustainable-lingerie-brand monthly 0.5 2025-11-27 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/987d7fc7-223f-423a-af20-a0323aae7173/screencapture-luvahuva-co-uk-2022-10-26-09_49_50.jpg Case Studies - Luva Huva - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314841596-ADSUZJ4OMMO9QCRI3YH1/screencapture-luvahuva-co-uk-pages-fabrics-2022-12-07-17_36_39.png Case Studies - Luva Huva - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/makeup-brand-copy monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314848242-XP7XQXDO95JN1794T56X/screenshot-jeromealexander.com-2024.04.19-14_21_05.jpg Case Studies - Jerome Alexander - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314849700-GF2K7KAGSIG8DX3NQ327/screenshot-jeromealexander.com-2024.04.19-14_22_13.png Case Studies - Jerome Alexander - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/artist-studio monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/9403b618-cd51-489e-9d00-a0822465e1f4/screenshot-www.instagram.com-2024.07.04-16_30_16.png Case Studies - Lily Faith - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/ef1b5910-a3db-4a9a-a060-95acf137fd9b/screencapture-lily-faith-whoweare-2024-10-11-13_48_40+%281%29.png Case Studies - Lily Faith - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f5387cd9-86e1-4da4-a62d-f91bfaa44cb6/screencapture-lily-faith-how-we-do-it-2024-10-11-13_49_23+%281%29.png Case Studies - Lily Faith - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/44d4ab3a-7bd0-4c65-bdfa-d2687f505493/screencapture-lily-faith-treading-lightly-2024-10-11-13_49_53+%281%29.png Case Studies - Lily Faith - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314858079-IHMWT96DTCN9SLFLP27Z/screenshot-www.lily-faith.com-2024.07.04-16_20_50.jpg Case Studies - Lily Faith - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/eco-cleaning-products monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314865440-KD2SOWZ87PNLBNBWCI7G/eco-brand-copywriting Case Studies - QLEANTAB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/df020359-f21f-4191-9763-e30304651207/2+%281%29.png Case Studies - QLEANTAB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/c149b446-aa28-4dcb-aa38-90721852f4f4/3+%281%29.png Case Studies - QLEANTAB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/c6142189-b8c9-47c1-a405-d74c27b5577f/story.png Case Studies - QLEANTAB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/beauty-email-marketing monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/cd64100e-c3fe-4369-ba91-57abadaa225b/Dove_Holiday_Glow_SL2.jpeg Case Studies - Dove - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314874945-MVRCDBJ0AU9KVU3P31Q9/screencapture-dove-us-en-stories-tips-and-how-to-hair-care-tips-advice-how-to-moisturize-low-porosity-hair-html-2021-08-05-17_59_05.jpg Case Studies - Dove - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314873624-NXY3LW7AB54AQDF6NBYR/number-one-google-ranking-dove.png Case Studies - Dove - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/jewellery-brand monthly 0.5 2024-10-13 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314884707-E18O974ULUUSZKSVLKE9/screencapture-hollyyashi-2021-10-28-10_55_00%2B-%2B1.png Case Studies - Holly Yashi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314881228-M51XSYCZQATAOL5NW0EO/screencapture-hollyyashi-stories-holiday-2021-edit-gianna-2021-10-28-11_08_24.jpg Case Studies - Holly Yashi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314886233-3FNESY6B3ZBOMDNIZAJZ/screenshot-www.hollyyashi.com-2021.10.28-11_51_42-min.png Case Studies - Holly Yashi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314887548-ONSP9OQ3XUXJI075FRRA/screenshot-www.hollyyashi.com-2021.10.28-11_48_19-min.png Case Studies - Holly Yashi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/zero-waste-deodorant monthly 0.5 2024-10-13 https://lumenandfoxwords.com/customer-case-studies/sustainable-pet-brand monthly 0.5 2024-10-13 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/824b7acb-ed78-4ad3-8fc5-e087894f62c8/screencapture-hijac-au-blogs-news-holding-out-for-a-superhero-in-second-hand-tights-plus-pooches-on-plant-based-diets-2023-02-06-12_01_50.png Case Studies - HIJAC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/home-builder monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314896255-7JW4XB7DOXFZ1JH7KJ8Z/screenshot-www.anwylhomes.co.uk-2024.05.31-16_53_57.jpg Case Studies - Anwyl Homes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1728314897799-TWZPXCN0D8TQUC5RANSL/screenshot-www.anwylhomes.co.uk-2024.05.31-16_55_32.jpg Case Studies - Anwyl Homes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/customer-case-studies/category/Beauty monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Art monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Fashion monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Web+copy monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Ecommerce monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Tone+of+voice monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Naming monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Travel monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/B2B monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Brand+messaging monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Copy monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Company+of+one monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Content monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Sustainability monthly 0.5 https://lumenandfoxwords.com/customer-case-studies/category/Graphic+Design monthly 0.5 https://lumenandfoxwords.com/about-old daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1668069374835-LMM7LBWZ6MDEJ81JS1DQ/About+page.png About Old https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/47aa1052-d9c0-4812-b41a-7afbaed139e3/About+page-min.png About Old - Story so far https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f4ada7c1-02ab-456d-b5fa-fe41d1ba4f91/Website+portrait+%281%29.png About Old Sally, a website content writer is smiling into the camera https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/30e9f712-5dfb-46da-9a4e-912579ae0c87/Untitled+design+%283%29.png About Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/45796ad3-f712-44a4-96c3-f01075a64c1e/Website+portrait.png About Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/9d24fb20-fbef-4c1d-9777-20b6a7e0f9b3/Untitled+design+%282%29.png About Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/47aa1052-d9c0-4812-b41a-7afbaed139e3/About+page-min.png About Old - Story so far https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f4ada7c1-02ab-456d-b5fa-fe41d1ba4f91/Website+portrait+%281%29.png About Old Sally, a website content writer is smiling into the camera https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/30e9f712-5dfb-46da-9a4e-912579ae0c87/Untitled+design+%283%29.png About Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/45796ad3-f712-44a4-96c3-f01075a64c1e/Website+portrait.png About Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/9d24fb20-fbef-4c1d-9777-20b6a7e0f9b3/Untitled+design+%282%29.png About Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/contact-me-old daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1668074101150-XUJ0SSUDQZF48BL7LYB6/Website+Banners+%282500+%C3%97+1250px%29+%2812%29.png Get in touch Old https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/5ff72f41-322f-4d25-b436-078300b056f8/Sally+Fox+Copywriter+Photographs+by+Rosie+Parsons+Photography-1-min.jpg Get in touch Old - Got a project in mind? You can either 1) Leave me a message 2) Drop me an email 3) Book a call Whichever floats your boat. Then, sit tight and I’ll get back to you within two business days (usually faster). I’m looking forward to hearing from you! sally@lumenandfoxwords.com https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/0699cd62-d6ee-4ca1-b006-5b8e24d32e53/Untitled+design+%284%29.png Get in touch Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/5ff72f41-322f-4d25-b436-078300b056f8/Sally+Fox+Copywriter+Photographs+by+Rosie+Parsons+Photography-1-min.jpg Get in touch Old - Got a project in mind? You can either 1) Leave me a message 2) Drop me an email 3) Book a call Whichever floats your boat. Then, sit tight and I’ll get back to you within two business days (usually faster). I’m looking forward to hearing from you! sally@lumenandfoxwords.com https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/0699cd62-d6ee-4ca1-b006-5b8e24d32e53/Untitled+design+%284%29.png Get in touch Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/home-old daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1668159589771-UN8QHMYQBVTI63DC3DJU/Website+Banners+%282500+%C3%97+1250px%29+%2813%29.png Home Old https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/d70052f4-6e86-4954-a38f-f6ed7aeadf95/freelance-copywriter-UK.png Home Old - EXPRESS YOURSELF Copywriting & brand language for brave businesses https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/56ff5609-e73e-44f6-ab66-01480722e9b1/1+%281%29-min.jpg Home Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/a984ad14-5cfc-466e-957b-f699fecd94b9/screencapture-file-C-Users-sally-Documents-Work-sallymfox-com-Copy-Portfolio-Unilever-Dove-Holiday-Glow-SL2-html-2021-05-12-16_46_07.jpg Home Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/85ab9d5c-7e7d-4083-8bd4-f2a8dff5909e/screenshot-www.anwylhomes.co.uk-2024.05.31-16_55_32.jpg Home Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/5324dd95-bf63-49c8-a23c-d1df0ea1fc85/screencapture-luvahuva-co-uk-2022-10-26-09_49_50.jpg Home Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/6ee75d8a-a808-4cb8-9fb4-4f5de849556a/screencapture-qleantab-2022-11-24-15_10_21.jpg Home Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/d70052f4-6e86-4954-a38f-f6ed7aeadf95/freelance-copywriter-UK.png Home Old - EXPRESS YOURSELF Copywriting & brand language for brave businesses https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/56ff5609-e73e-44f6-ab66-01480722e9b1/1+%281%29-min.jpg Home Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/a984ad14-5cfc-466e-957b-f699fecd94b9/screencapture-file-C-Users-sally-Documents-Work-sallymfox-com-Copy-Portfolio-Unilever-Dove-Holiday-Glow-SL2-html-2021-05-12-16_46_07.jpg Home Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/85ab9d5c-7e7d-4083-8bd4-f2a8dff5909e/screenshot-www.anwylhomes.co.uk-2024.05.31-16_55_32.jpg Home Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/5324dd95-bf63-49c8-a23c-d1df0ea1fc85/screencapture-luvahuva-co-uk-2022-10-26-09_49_50.jpg Home Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/6ee75d8a-a808-4cb8-9fb4-4f5de849556a/screencapture-qleantab-2022-11-24-15_10_21.jpg Home Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/web-content-old daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/381f02dc-81c6-46a3-8530-44ab55e7bc00/Content-writing-services.jpg Web Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/16a7f22b-23ed-4653-ac9b-5343bd5de908/Content-writing-services.png Web Content Sally Fox offers blog writing service in the UK https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/411cad38-943a-40fe-b415-6e510184320f/Untitled+design+%288%29.png Web Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/3fe3fcac-d5ab-4597-87a4-3aca4b382bcb/Website+portrait+%289%29.png Web Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/6d0081af-f026-4670-a637-7b3a34e42804/screenshot-www.sendinblue.com-2020.12.17-15_19_34.jpg Web Content https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/bbd8579d-9f6a-47d4-a547-2252be202d07/screencapture-dove-us-en-stories-tips-and-how-to-hair-care-tips-advice-how-to-moisturize-low-porosity-hair-html-2021-08-05-17_59_05.jpg Web Content https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/e1bc1822-34b4-4e4e-9606-e3c0e08c184b/screenshot-www.unsustainablemagazine.com-2019.10.03-11_55_23.jpg Web Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/27580979-d799-489a-8ae9-412753626576/Untitled+design+%289%29.png Web Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/381f02dc-81c6-46a3-8530-44ab55e7bc00/Content-writing-services.jpg Web Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/16a7f22b-23ed-4653-ac9b-5343bd5de908/Content-writing-services.png Web Content Sally Fox offers blog writing service in the UK https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/411cad38-943a-40fe-b415-6e510184320f/Untitled+design+%288%29.png Web Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/3fe3fcac-d5ab-4597-87a4-3aca4b382bcb/Website+portrait+%289%29.png Web Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/6d0081af-f026-4670-a637-7b3a34e42804/screenshot-www.sendinblue.com-2020.12.17-15_19_34.jpg Web Content https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/bbd8579d-9f6a-47d4-a547-2252be202d07/screencapture-dove-us-en-stories-tips-and-how-to-hair-care-tips-advice-how-to-moisturize-low-porosity-hair-html-2021-08-05-17_59_05.jpg Web Content https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/e1bc1822-34b4-4e4e-9606-e3c0e08c184b/screenshot-www.unsustainablemagazine.com-2019.10.03-11_55_23.jpg Web Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/27580979-d799-489a-8ae9-412753626576/Untitled+design+%289%29.png Web Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumenandfoxwords.com/portfolio-old daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1668073840033-XM5RDPO1DB6UOI53QS8J/Website+Banners+%282500+%C3%97+1250px%29+%2810%29.png Work Old https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1cdedf20-2a4c-47d4-9072-37514f98aab4/Portfolio-min.png Work Old - Mighty fine stories https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f0f6a8af-baec-446c-be29-4dc9bbebfc83/screenshot-www.anwylhomes.co.uk-2024.05.31-16_53_57.jpg Work Old - “We’re really happy” What? Tone of voice and web copy Who? A family home builder Why? To stand out and honour their roots https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/bcf24eee-1bf6-44a1-8f57-0a70c275cc3a/screenshot-jeromealexander.com-2024.04.19-14_21_05.jpg Work Old - “We loved the copy” What? Tone of voice and web copy Who? A makeup brand Why? To freshen up their voice and expand their target audience https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/75cbae11-fcf4-4160-afbd-b416bb5a81eb/screenshot-www.lily-faith.com-2024.07.04-16_20_03.jpg Work Old - “One of the best business decisions I made this year” A woman’s face representing Sally’s work as a freelance beauty copywriter https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/3dd51def-0b40-45ea-a1e4-a2d74ee5da84/home.jpg Work Old - “Beautiful, concise copy” What? Web copy and tone of voice Who? A Scandi eco cleaning brand Why? To resonate with new customers and build brand reputation https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/9c0e4160-3507-4edb-9d9f-a074da0a20fd/jewellery-copy Work Old - “Oozes writing talent” What? Verbal identity, catalogue and web copy Who? A Californian jewellery brand Why? To modernise and appeal to a younger customer https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/8405b9b7-a6b7-4497-927f-3ea4baa433fb/beauty-email-marketing Work Old - “Search-focused, really good” Sally has worked as a freelance beauty copywriter for skincare brands https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/d9a88f24-e89d-4e96-ab4c-71456fda6c87/LH+Index.jpg Work Old - “It’s perfect” What? Web copy Who? A sustainable lingerie brand Why? To boost SEO and stand out from competitors https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/142718d8-0f25-49fd-938f-18d8adb35e03/sustainable-furniture-maker Work Old - “Beautifully written” What? Web copy Who? A sustainable furniture maker Why? To build credibility and trust https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/bcc9ce73-2036-4fb0-8f3b-72779fa79773/masterclass-platform-min.jpg Work Old - “The right words” What? Web copy Who? An education platform Why? To inspire and encourage sign-ups https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/611edcdc-753b-4302-9320-5b74b17324af/holiday-let-management-web-copy-min Work Old - “⭐⭐⭐⭐⭐” A woman wears bracelets representing Sally’s work as a creative copywriter for jewellery brands. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/fde39f52-206d-4664-a116-2b51bc0ee8d0/screencapture-joeydesigns-co-uk-2023-03-27-13_19_54.jpg Work Old - “I love them!” What? Web copy Who? A graphic designer Why? To infuse the website with her vibrant personality https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/44e7cc5f-26e5-49a2-9957-f78bc1303ee0/22.png Work Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/1cdedf20-2a4c-47d4-9072-37514f98aab4/Portfolio-min.png Work Old - Mighty fine stories https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/f0f6a8af-baec-446c-be29-4dc9bbebfc83/screenshot-www.anwylhomes.co.uk-2024.05.31-16_53_57.jpg Work Old - “We’re really happy” What? Tone of voice and web copy Who? A family home builder Why? To stand out and honour their roots https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/bcf24eee-1bf6-44a1-8f57-0a70c275cc3a/screenshot-jeromealexander.com-2024.04.19-14_21_05.jpg Work Old - “We loved the copy” What? Tone of voice and web copy Who? A makeup brand Why? To freshen up their voice and expand their target audience https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/75cbae11-fcf4-4160-afbd-b416bb5a81eb/screenshot-www.lily-faith.com-2024.07.04-16_20_03.jpg Work Old - “One of the best business decisions I made this year” A woman’s face representing Sally’s work as a freelance beauty copywriter https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/3dd51def-0b40-45ea-a1e4-a2d74ee5da84/home.jpg Work Old - “Beautiful, concise copy” What? Web copy and tone of voice Who? A Scandi eco cleaning brand Why? To resonate with new customers and build brand reputation https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/9c0e4160-3507-4edb-9d9f-a074da0a20fd/jewellery-copy Work Old - “Oozes writing talent” What? Verbal identity, catalogue and web copy Who? A Californian jewellery brand Why? 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An education platform Why? To inspire and encourage sign-ups https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/611edcdc-753b-4302-9320-5b74b17324af/holiday-let-management-web-copy-min Work Old - “⭐⭐⭐⭐⭐” A woman wears bracelets representing Sally’s work as a creative copywriter for jewellery brands. https://images.squarespace-cdn.com/content/v1/5cc6f79e7d0c912cfe2b9e93/fde39f52-206d-4664-a116-2b51bc0ee8d0/screencapture-joeydesigns-co-uk-2023-03-27-13_19_54.jpg Work Old - “I love them!” What? Web copy Who? A graphic designer Why? 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